Hayato Itakura nisqap Mobility Future Within Reach Marca Willakuy diseñon

Hayato Itakura nisqap Mobility Future Within Reach Marca Willakuy diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2026 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiWillachiy· 2026

Mobility Future Within Reach Marca Willakuy

Hayato Itakura rurasqa

Mañakuq: tacto Inc.

Willachiy T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#180975 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mobility Future Within Reach Marca Willakuy nisqamanta

Mobility Future Within Reach nisqaqa huk marca willakuy ruwaymi, hamuq purichiy (movilidad) mama willakunapaq purispa yachachiy raymipaq kamachisqa. Chawpi ruwayninqa huk hatun diorama, Fine Flute cartón nisqawan ruwasqa, 1030 mm sayayniyuq, 1456 mm kinrayniyuq, 500 mm ukhuyuq ima. Sapa raki laserwan kuchusqa karqan, chaymanta makiwan huñusqa. Kuyuchiq mecanismokuna kawsachinku: carrukuna kuyunku, wasikuna k'anchanku, llaqtataq kutichin k'anchaywan, qapariywan, kuyuywan ima. Chay kutin llamk'achina (recyclable) materialqa pachamama waqaychay yuyayta yanapan, warmakunatapas pukllaspa hamuq purichiyta musphaykachinankupaq yanapan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Mobility Future Within Reach Marca Willakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mobility Future Within Reach Marca Willakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mobility Future Within Reach Marca Willakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Tupukuna & P'istuy: Diorama
H1,030mm W1,456mm D500mm
Etiquetakuna: Integrated Creative, VI, Diorama, Web, Graphic Design
Ruway Tecnología: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Kallpachay: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Llamk'ay Pacha: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Purichiy Puriy: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Huñu Runakuna: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Siq'i Hayñikuna: Masato Ishibashi / Photography
moi. / Illustration