Cansu Dagbagli Ferreira nisqap Craftoria Marka Riqsichiy diseñon

Cansu Dagbagli Ferreira nisqap Craftoria Marka Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2026

Craftoria Marka Riqsichiy

Cansu Dagbagli Ferreira rurasqa

Mañakuq: Cansu Ferreira

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

7,283

Taripasqa Premio Atipaq

#181322 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Craftoria Marka Riqsichiy nisqamanta

Craftoria musuqmanta marka ruraynin ñawpa pacha llimphi ruraykunap chaymanta kunan pacha allin kawsay rituarkunap tinkuyninta maskan. 1920 watakunap llimphi pachanmanta hap'ikuspa, kay riqsichiyqa allin allichasqa serif rimay marka chaymanta Victoriana pacha siq'ita llamk'achin, yupaykunawan llimphiy kits kunata yuyaymanaq, allin sumaq ruray hina churanapaq. Apachina q'ipip wasichanaq ruraynin hawa pisilla kayninmanta ukhu sinchi tikraq, sumaq llimphisqa ukhuman chimpayta yanapan, kichaytaqa ruraq yuyay punkuman hina churaspa. Kay huk hina sistemataqa ñawpa pacha makiwan ruray yachayta kunan pacha kawsay ruraywan t'inkin, afisiunaduq kawsayninta hatarichinanpaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Craftoria Marka Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Craftoria Marka Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Craftoria Marka Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Tupukuna & P'istuy: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Etiquetakuna: art, painting, hobby, vintage, illustration
Ruway Tecnología: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Diseño Sasachakuy: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
T'aqwiy: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Kallpachay: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Llamk'ay Pacha: 6 months, France and USA
Purichiy Puriy: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.