Timea Andoka nisqap Optics and Chromatics Rikuchiy Qarqa diseñon

Timea Andoka nisqap Optics and Chromatics Rikuchiy Qarqa diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2018 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2018

Optics and Chromatics Rikuchiy Qarqa

Timea Andoka rurasqa

Mañakuq: Timea Andorka

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#58492 nisqapaq Premio Kayninta Taripay

Kunan Tariy Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Optics and Chromatics Rikuchiy Qarqa nisqamanta

Optics hinaspa Chromatic sutiqa rikuchin Goethe, Newton sutiyuqkunapa rimanakuyninkuta llimpikuna kayninmanta. Kay rimanakuyqa rikuchisqa kachkan iskay qillqa-rikch'ay rurasqakunapa ch'aqwayninkuwan: hukninqa yupasqa, geometrico, k'illpu k'uchuyuq; hukninqa sayarin llimpi llantuykuna impressionista pukllayninpi. 2014 watapi kay ruwayqa Pantone Plus Series Artist Covers qallariy qara hina llamk'arqan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Optics and Chromatics Rikuchiy Qarqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Optics and Chromatics Rikuchiy Qarqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Optics and Chromatics Rikuchiy Qarqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Tupukuna & P'istuy: original poster size: 70×100 cm
Etiquetakuna: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Ruway Tecnología: paper, coloured plastic sheet, light, shadow
Diseño Sasachakuy: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
T'aqwiy: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Kallpachay: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Llamk'ay Pacha: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Purichiy Puriy: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Huñu Runakuna: Art director, graphic design, type design and paper craft: Tímea Andorka