Mateus Matos Montenegro nisqap Cafe Tunico Marca Diseño diseñon

Mateus Matos Montenegro nisqap Cafe Tunico Marca Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

Cafe Tunico Marca Diseño

Mateus Matos Montenegro rurasqa

Mañakuq: Café Tunico

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

11,689

Taripasqa Premio Atipaq

#89224 nisqapaq Premio Kayninta Taripay

Rurasqakuna Qhaway Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Cafe Tunico Marca Diseño nisqamanta

Huk marca ayllu historianta willaq. Kafe, ayllu, qanchis wawakuna, Tunico Tayta. Kaykunam kay willakuypa sapinkunan, chaytam logoqa t'ikran. Kafe diseñoqa ch'inlla i chiqta tikrachin; wiñaypaq khuska chukuqa Tunico Taytata rikuchin; qillqana rikch'ayqa ayllu costumbrekuna, makiwan kafe ruwayta rikuchin. Huk sello diseñoqa usqhaylla markataqa riqsichinapaq, imaymana k'itikunapi imakunapi churasqa kaqtin, T letranwan, Tunicoq qallariy letran, paypaq chukun qanchis muhuyuq muyuriqninwan, qanchis wawakuna rikuchispa, paykunaman chakrankuta tarpuykunapaq qhipakuyninta qurqan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Cafe Tunico Marca Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Cafe Tunico Marca Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Cafe Tunico Marca Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Tupukuna & P'istuy: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Etiquetakuna: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Ruway Tecnología: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Diseño Sasachakuy: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
T'aqwiy: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Kallpachay: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Llamk'ay Pacha: February 2018 to may 2019
Purichiy Puriy: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Siq'i Hayñikuna: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.