Juan Eugenio Mallo Camera nisqap Borboleta Marka Kamachiy diseñon

Juan Eugenio Mallo Camera nisqap Borboleta Marka Kamachiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2020

Borboleta Marka Kamachiy

Juan Eugenio Mallo Camera rurasqa

Mañakuq: Balko Argentina S.a

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

47,958

Taripasqa Premio Atipaq

#91454 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Borboleta Marka Kamachiy nisqamanta

Borboleta huk marka kamachiymi, iskay gasolinera huñunakunapaq kamachisqa, chaykuna kaqllan dueño ayllupaq kanku Brasilpi. Dislub norteste llaqtapi llamk'an, Equador ichaqa norte llaqtapi llamk'an, iskaynin huñunakunapas kikin sutinta hark'anku. Huk pillpintu rikch'aq huñusqa tuyllan iskaynin markata t'inkin. Pillpintuqa tikrakuyta hinallataq musuqchayta rikuchin, sikan siq'insi Brasil hallp'ap silueta rikch'ayninta yuyachin. Kimsa llimp'ikunam llamk'achikun, sapanka empresapaq huk, kimsa kaq llimp'itaq huñunakusqankupaq. Logotipoqa módulo-based cuadrícula patapim ruwasqa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Borboleta Marka Kamachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Borboleta Marka Kamachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Borboleta Marka Kamachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Tupukuna & P'istuy: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Etiquetakuna: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Ruway Tecnología: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Diseño Sasachakuy: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
T'aqwiy: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Kallpachay: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Llamk'ay Pacha: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Purichiy Puriy: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Huñu Runakuna: Juan Eugenio Mallo Camera
Diego Adrián Beas