Willy Lai and Dave Torres nisqap Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun diseñon

Willy Lai and Dave Torres nisqap Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun diseñonqa Aparina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiAparina· 2020

Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun

Willy Lai and Dave Torres rurasqa

Mañakuq: Macy's

Aparina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#94021 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun nisqamanta

Macy's App nisqaqa huk antawa rantikuy aplikasyunmi, chaytaqmi 2019 watapi Android hinaspa iOS antawakunapaq musuqmanta wakichikurqan. Kay aplikasyunqa rantiqkunata p'achakuna, sumaqchana hinaspa wasipaq imakunata antawapi utaq tabletapi qhaway hinaspa rantiy atichin. Rikch'aynin ch'uyalla hinaspa facillamin, p'acha willakuykunamanta hinaspa rantiqkunapaq teknolohíya imakunamanta rikuy yachaykunata hap'in. Kamarakunawan ruwasqa llamk'anakunaqa qhaway hinaspa qullqi churay yanapan, yapachasqa realidad ruwaykunataqmi rantiqkunata manaraq rantishaspa imakunata ñawpaqta qhaway atichin. Kay musuqmanta wakichiyqa rantiqkunapaq hatun tapukuykuna hinaspa rantiqkunaq kutichiykunapi hap'ipakurqan, rantiqkunaq hap'ipakuyninpas qallariykuypa qhipanta yaparikurqan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Macy’s App Redesign Primary Function: Antawa Rantikuy Aplikasyun achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Tupukuna & P'istuy: We developed native apps for Android and iOS platforms.
Etiquetakuna: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Ruway Tecnología: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Diseño Sasachakuy: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
T'aqwiy: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Kallpachay: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Llamk'ay Pacha: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Purichiy Puriy: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Huñu Runakuna: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Siq'i Hayñikuna: Images courtesy of Macys.