Biwei Zhu nisqap Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay diseñon

Biwei Zhu nisqap Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay

Biwei Zhu rurasqa

Mañakuq: Gan Song

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

12,813

Taripasqa Premio Atipaq

#98901 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay nisqamanta

Qillqa Simi: Gan Song nisqaqa, China suyup Mayang law llaqtanmanta huk marka rikuchiy kikin kayninpaq ruwasqa karqan. Kay diseñoqa kawsan qhichwa pachamanta hinaspa Miao ayllup kawsayninmantapas. Askha huchuy siq'ikuna, sasachakuq raki-rakiyuq, orqokunata Jinjiang mayuwan rikuchinku. Huk Miao p'achayuq asikuq sipas, cosechata hinaspa suyakuyta rikuchin. Kay marka rikuchiy kikin kayqa qillqasqakunapi, tarjetakunapi, sobrekunapi, envoltura ruwaykunapi hinaspa hawa pataman qhawachikuq propagandapipas churasqa kan, chaypas foil imprentawan, embossing ruwaywan, laser kuchuywan hinaspa qorichawan. Llapan siq'ikunaqa vectorman tikrasqa kanku, chayrayku kay marka rikuchiy kikin kayta ima hatunpipas imprentayta atikun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Gan Song Kaq Ruway: Marka Rikuchiy Kikin Kay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Tupukuna & P'istuy: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Etiquetakuna: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Ruway Tecnología: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Diseño Sasachakuy: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
T'aqwiy: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Kallpachay: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Llamk'ay Pacha: The project started and finished in 2019 in Changsha City,China
Purichiy Puriy: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patentekuna: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Huñu Runakuna: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Siq'i Hayñikuna: Wilbur Studio