Akbank T.A.S nisqap Akbank Mobile Apaykachana Ruwana diseñon

Akbank T.A.S nisqap Akbank Mobile Apaykachana Ruwana diseñonqa Aparina Kamay Atipanakuy T'aqapi 2020 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriAparina· 2020

Akbank Mobile Apaykachana Ruwana

Akbank T.A.S rurasqa

Mañakuq: Akbank

Aparina T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#99903 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Akbank Mobile Apaykachana Ruwana nisqamanta

Kay Akbank banco apaykachana ruwanapa musuq ruwayninqa musuq qhawariyta qun social, yachaysapa, hamuq pachapaq hinaspa allinta quy banco experienciamanta. Hatun raphipi sapanchasqa huk'uchaywan, ruraqkunaqa yachaysapa willaykunata rikunankupaq qullqi kawsayninkuta aswan mana sasachakuq ruwanapaq. Chaynallataq kay musuq ruway qhawariywanqa, ñawpaq banco ruwanakunaqa ruraqkunapa siminwan rimanku tantanakuy rikch'aykunawan, mana sasachakuq ruwana puririykunawan hinaspa hamutaykunawan.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Akbank Mobile Apaykachana Ruwana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Akbank Mobile Apaykachana Ruwana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Akbank Mobile Apaykachana Ruwana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Tupukuna & P'istuy: iOS, Android
Etiquetakuna: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ruway Tecnología: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Diseño Sasachakuy: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
T'aqwiy: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Kallpachay: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Llamk'ay Pacha: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Purichiy Puriy: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Patentekuna: Copyrights belong to Akbank T.A.Ş, 2019.
Huñu Runakuna: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Siq'i Hayñikuna: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.