Island Rain Spiked Sparkling Seltzer Packaging de Nicholas McMillan

Lucrarea Island Rain Spiked Sparkling Seltzer Packaging de Nicholas McMillan este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Bronz în Categoria de Competiție Design de Ambalaje.

BronzAmbalaje· 2021

Island Rain Spiked Sparkling Seltzer Packaging

de Nicholas McMillan

Client: Omaha Brewing Company

Câștigător al premiului A' Design Award de Bronz în Categoria Ambalaje

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Despre Island Rain Spiked Sparkling Seltzer Packaging

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

Recunoașterea

Despre A' Design Award de Bronz

Island Rain Spiked Sparkling Seltzer Packaging a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Island Rain Spiked Sparkling Seltzer Packaging să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Island Rain Spiked Sparkling Seltzer Packaging satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

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Dosar de Presă

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Proprietăți Unice: The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.

A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Dimensiuni și Ambalare: 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm
Etichete: packaging, typography, clean, crisp, bright
Tehnologie de Producție: The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Provocare de Design: The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.

Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Cercetare: Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.

Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.

Data Collection
Qualitative

Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production.
Inspirație: Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Durata Proiectului: The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Flux Operațional: Pop open a can and enjoy the beverage that is Island Rain.