Pingshan Cultural Cluster Book Mall Design Interior de Librărie de Jiang and Associates Creative Design

Lucrarea Pingshan Cultural Cluster Book Mall Design Interior de Librărie de Jiang and Associates Creative Design este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Aur în Categoria de Competiție Design Interior.

AurInterior· 2021

Pingshan Cultural Cluster Book Mall Design Interior de Librărie

de Jiang and Associates Creative Design

Client: Jiang & Associates Creative Design

Câștigător al premiului A' Design Award de Aur în Categoria Interior

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Culori

Designul

Despre Pingshan Cultural Cluster Book Mall Design Interior de Librărie

Pingshan Cultural Cluster Book Mall este un interior de librărie inspirat de casele fortificate tradiționale Hakka din Shenzhen. Spațiul este împărțit într-o zonă pătrată și o zonă rotundă. Zona pătrată este orientată către tineri, iar amenajarea sa se extinde în jurul unei zone centrale de activități. Pereții atriumului evocă fațadele structurate ale clădirilor-turn tradiționale, în timp ce un tavan cu finisaj tip oglindă extinde perspectiva vizuală. Zona rotundă este orientată către familii și copii, cu pereți curbați de cărți și o scară spiralată albă. Funcțiile de lectură, alimentație, expoziție și socializare sunt combinate.

Recunoașterea

Despre A' Design Award de Aur

Pingshan Cultural Cluster Book Mall Design Interior de Librărie a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Pingshan Cultural Cluster Book Mall Design Interior de Librărie să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Pingshan Cultural Cluster Book Mall Design Interior de Librărie creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones.
The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption" extended to connect the experience services of public areas through catering, cultural creation, social interaction, exhibition, etc., increasing the interaction and emotional care between customers.
The round zone is oriented to families and children, which adopts lively circular and curved layout. The smooth curved book walls divide the space into parts, increasing the fun of passing through them. Both the book walls and stairs in the atrium shape a natural enclosed space, in which the white spiral staircase like a white ribbon highlights the circling force of the building and the power of the structure. Along the steps, the artistic lighting devices suspended above the head are scattered in order. The smooth sense of flow and shining lights creates a space just like among the stars, attracting people to discover it.
Dimensiuni și Ambalare: Total floor area is 6472.5㎡
Etichete: culture, cluster, book mall, bookstore, Hakka, square and round
Tehnologie de Producție: In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.
Provocare de Design: As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design.
Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall.
Cercetare: Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place.
Inspirație: The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style.
In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore.
Durata Proiectului: The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province
Credite Imagini: Zeng Tianpei