The Good Cup Ambalajul Durabil de Cyril Drouet

Lucrarea The Good Cup Ambalajul Durabil de Cyril Drouet este un câștigător de mare prestigiu al premiului 2023 A' Design Award de Argint în Categoria de Competiție Produs de Unică Folosință.

ArgintProdus de Unică Folosință· 2023

The Good Cup Ambalajul Durabil

de Cyril Drouet

Client: Choose Planet A

Câștigător al premiului A' Design Award de Argint în Categoria Produs de Unică Folosință

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Designul

Despre The Good Cup Ambalajul Durabil

The Good Cup este o ceașcă de hârtie durabilă de ultimă oră, cu un capac de hârtie integrat care se pliază în poziție fără efort, eliminând nevoia de plastic. Unul dintre avantaje este că este produs folosind aceleași mașini ca și cele folosite pentru paharele tradiționale de hârtie. Trecerea la The Good Cup se traduce printr-o reducere cu 40% a spațiului de depozitare, a volumului de transport și a amprentei de carbon. Impactul The Good Cup creează economii la punctul de producție, ajutând la atenuarea crizei de mediu prin îndepărtarea plasticului, câte un capac.

Recunoașterea

Despre A' Design Award de Argint

The Good Cup Ambalajul Durabil a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca The Good Cup Ambalajul Durabil să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. The Good Cup Ambalajul Durabil este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.

Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
Dimensiuni și Ambalare: The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm
Etichete: Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
Tehnologie de Producție: The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)

Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material).
Provocare de Design: The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.

Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings.
Cercetare: The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
Inspirație: Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.

As a father and as a fellow global citizen, I see even more urgency for our solution than ever before.
Durata Proiectului: The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
Flux Operațional: Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.

The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too.
Brevete: PATENT COOPERATION TREATY: PCT/CN2020/121419
Membrii Echipei: Creative Director: Cyril Drouet
Operation Director: Paul Wong
Photographer: Freya Ting
Copywriter: Anne Drouet