AI Conversational Banking Aplicație de Mobile Banking de Uxda

Lucrarea AI Conversational Banking Aplicație de Mobile Banking de Uxda este un câștigător de mare prestigiu al premiului 2023 A' Design Award de Aur în Categoria de Competiție Mobile.

AurMobile· 2023

AI Conversational Banking Aplicație de Mobile Banking

de Uxda

Client: Uxda

Câștigător al premiului A' Design Award de Aur în Categoria Mobile

650,015

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #148799

Vizitați Site-ul Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre AI Conversational Banking Aplicație de Mobile Banking

Bella este o aplicație de mobile banking bazată pe o interfață conversațională. Serviciile bancare sunt oferite prin chat text și comenzi vocale, în locul meniurilor și butoanelor. Clienții pot verifica soldurile conturilor, pot efectua plăți, pot economisi, investi, dona și solicita consultanță financiară prin tastarea sau rostirea unei instrucțiuni simple. Aplicația confirmă fiecare solicitare înainte de a o executa, iar un asistent virtual sprijină acțiuni conexe legate de stilul de viață. Designul își propune să facă serviciile bancare mai naturale, mai accesibile și mai convenabile pentru utilizarea de zi cu zi.

Recunoașterea

Despre A' Design Award de Aur

AI Conversational Banking Aplicație de Mobile Banking a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca AI Conversational Banking Aplicație de Mobile Banking să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. AI Conversational Banking Aplicație de Mobile Banking creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Dimensiuni și Ambalare: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Etichete: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Tehnologie de Producție: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Provocare de Design: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Cercetare: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Inspirație: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Durata Proiectului: Project started in November 2019 and finished in November 2020
Flux Operațional: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Membrii Echipei: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Credite Imagini: UXDA LLC