Lucrarea Westlake Impression Design de Identitate de Brand de Chao Yang este un câștigător de mare prestigiu al premiului 2023 A' Design Award de Fier în Categoria de Competiție Design Grafic.

FierGrafică· 2023

Westlake Impression Design de Identitate de Brand

de Chao Yang

Client: Zhejiang University of Finance & Economics

Câștigător al premiului A' Design Award de Fier în Categoria Grafică

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Designul

Despre Westlake Impression Design de Identitate de Brand

Impresie de Lac de Vest este un design de identitate de brand creat pentru o companie de arte spectacol din Hangzhou, China. Spectacolul este pus în scenă pe o platformă pătrată, situată la aproximativ zece centimetri sub suprafața Lacului de Vest, cu lacul însuși ca fundal. Identitatea urmează o metodă descentralizată. Nu există niciun logo plasat în centrul recunoașterii vizuale. În schimb, un sistem de grupuri grafice formează împreună identitatea. Scena pătrată și o fereastră pentru promovarea culturii urbane reprezintă conceptele vizuale principale. Scopul este de a consolida recunoașterea brandului.

Recunoașterea

Despre A' Design Award de Fier

Westlake Impression Design de Identitate de Brand a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Westlake Impression Design de Identitate de Brand să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Westlake Impression Design de Identitate de Brand merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Dimensiuni și Ambalare: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Etichete: Brand, Poster, Logo, West Lake, Traditional Culture
Tehnologie de Producție: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Provocare de Design: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Cercetare: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Inspirație: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Durata Proiectului: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Flux Operațional: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.