Lucrarea Ccpuerh Tea Ambalaj pentru Ceai de Somethink Brand este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Bronz în Categoria de Competiție Design de Ambalaje.

BronzAmbalaje· 2020

Ccpuerh Tea Ambalaj pentru Ceai

de Somethink Brand

Client: Ccpuerh

Câștigător al premiului A' Design Award de Bronz în Categoria Ambalaje

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Culori

Designul

Despre Ccpuerh Tea Ambalaj pentru Ceai

Ccpuerh Tea este un design de ambalaj pentru o gamă de ceaiuri presate și vrac. Recipientul este o cutie rotundă din aluminiu cu un capac aurit prin electroplacare, un model bronzat și text imprimat prin serigrafie. Cutia are un diametru de 80 mm, cu o înălțime a corpului de 70 mm și o înălțime a capacului de 10 mm. Trei forme imprimate, rotundă, prismatică și triunghiulară, marchează ceaiul rotund mic, ceaiul pătrat mic și ceaiul vrac. Culorile diferite ale cutiilor indică diferite etape de maturare a ceaiului, astfel încât cumpărătorii pot identifica rapid fiecare produs. Designul conferă ceaiului tradițional un aspect simplu și modern.

Recunoașterea

Despre A' Design Award de Bronz

Ccpuerh Tea Ambalaj pentru Ceai a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Ccpuerh Tea Ambalaj pentru Ceai să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Ccpuerh Tea Ambalaj pentru Ceai satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensiuni și Ambalare: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Etichete: Packaging, tea, color, fashion, youth
Tehnologie de Producție: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Provocare de Design: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Cercetare: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspirație: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Durata Proiectului: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Flux Operațional: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Membrii Echipei: Astro Wong
Dorne Tsui
Jr Deng
KC To
Credite Imagini: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.