The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски — Tiago Russo

Работа The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски дизайнера Tiago Russo является высоко ценимым лауреатом престижной премии 2021 Золотая премия A' Design Award в конкурсной категории Дизайн упаковки.

ЗолотаяУпаковка· 2021

The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски

Автор: Tiago Russo

Клиент: The Craft Irish Whiskey Co.

Лауреат премии Золотая премия A' Design Award в категории Упаковка

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Цвета

Дизайн

О дизайне The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски

Первый выпуск от The Craft Irish Whisky Co., The Devil's Keep Experience Box, был создан с самым роскошным вниманием к каждой детали, воплощенной в отделке из темного мориленного дуба и латунных деталях. Все начинается с яркого минималистского внешнего вида, запертого старинным японским замком со специальным ключом, хранящимся сзади. Только открыв коробку с опытом из ее древнего замка, вы сможете погрузиться в ее содержимое, где в темно-бордовых кожаных стенах хранятся дегустационные аксессуары, необходимые для полного знакомства с Дьяволом.

Признание

О награде Золотая премия A' Design Award

The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. The Devil's Keep Ультра Редкий Односолодовый Ирландский Виски вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back.

Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.

Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid.

Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil.
Размеры и упаковка: Experience Box Dimensions: 360mm L x 215mm W x 350mm H.
Exterior Transit Box (in similar materials, with heavy duty brass locks and handles): 420mm L x 275mm W x 417mm H.
Теги: Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
Технология производства: Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
Дизайнерская задача: The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
Исследование: The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.”

It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved.

When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed.

Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey.

Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey.
Вдохновение: The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made.

The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen.
Продолжительность проекта: Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
Рабочий процесс: Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant.

A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades.

Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature.

A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within
the whiskey and unleash intoxicating flavours.

Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.