The Ancient Mexicans Айдентика выставки — Eduardo Guizar Vukovich

Работа The Ancient Mexicans Айдентика выставки дизайнера Eduardo Guizar Vukovich является высоко ценимым лауреатом престижной премии 2024 Серебряная премия A' Design Award в конкурсной категории Дизайн культурного наследия и культурной индустрии.

СеребрянаяКультурное наследие· 2024

The Ancient Mexicans Айдентика выставки

Автор: Eduardo Guizar Vukovich

Клиент: Universidad de Monterrey

Лауреат премии Серебряная премия A' Design Award в категории Культурное наследие

54,244

Подтверждённый лауреат

Проверить статус награды для #158345

Смотреть на A' Design Award Пресс-релиз Значок награды

Цвета

Дизайн

О дизайне The Ancient Mexicans Айдентика выставки

«Древние мексиканцы» — графическая айдентика постоянной экспозиции доиспанских культур Мексики в Музее Северо-Востока в Монтеррее, Мексика. В основу айдентики положена концепция созвездий. На изображения отобранных экспонатов была наложена сетка точек, а квадраты и их вариации послужили основой для создания пиктограмм каждой культуры и каждой темы. Пиктограммы отражаются и повторяются, образуя паттерны, которые работают как модули и адаптируются к любому носителю. Информационный дизайн внутри экспозиции поддерживает опыт посетителя.

Признание

О награде Серебряная премия A' Design Award

The Ancient Mexicans Айдентика выставки — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что The Ancient Mexicans Айдентика выставки станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. The Ancient Mexicans Айдентика выставки — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Размеры и упаковка: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Теги: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Технология производства: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Дизайнерская задача: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Исследование: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Вдохновение: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Продолжительность проекта: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Рабочий процесс: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Участники команды: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez