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Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima na PepsiCo Design and Innovation

Umushinga Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Ibikorwa.


ZahabuIbikorwa· 2020

Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima

na PepsiCo Design and Innovation

Umukiriya: PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ibikorwa

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100581

Amabara

Imigereranyo

Ibyerekeye Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima

Game Fuel PRO-AM cyari igitaramo cy'imikino nzima cyateguriwe ikirango cy'ibinyobwa kandi gitangazwa ku bareba bari mu rugo. Iki gitaramo cyahuzaga abakinnyi b'imikino y'umwuga n'abantu bazwi cyane mu kwerekana uburyo bushya bwo gukina bubiri-kuri-babiri no gutangiza icupa rishya ry'ikinyobwa. Aho igitaramo cyaberaga hari hacanywe amatara y'umutuku n'ubururu, ari yo mabara y'ibanze y'igicuruzwa, kugira ngo bitange isura ikomeye kandi bitandukanye amakipe abiri. Inyandiko zigaragara cyane n'amabara akomeye byahaye ako hantu isura igezweho y'imikino. Aho igitaramo cyaberaga hateguwe ku buryo hagaragara neza kuri ecran mu gihe cyo gutangazwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe
The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Ibyatumye Habaho
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Byatanzwe

Shakisha Hirya ya Designers.org

Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.

Ishusho Nziza Ikwiriye Icyubahiro Gikomeye

Igihembo A' Design Award ni icyubahiro mpuzamahanga gisuzumwa n'abacamanza ku mashusho meza. Injira mu ihiganwa rya A' Design Award kugira ngo ubone amahirwe yo guhabwa icyubahiro gikwiye, icyamamare, icyubahiro n'ubumenyekane ku mushinga wawe. Tanga umushinga wawe mu ihiganwa rya A' Design Award kandi uhiganire igihembo A' Design Prize gikundwa cyane.

Tanga Umushinga