Electric Meets Reality Urukuta rw'Uburambe mu Iduka na Mark Boey

Umushinga Electric Meets Reality Urukuta rw'Uburambe mu Iduka wa Mark Boey ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Kwamamaza.

ZahabuKwamamaza· 2020

Electric Meets Reality Urukuta rw'Uburambe mu Iduka

na Mark Boey

Umukiriya: MG Motors Australia

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100808

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Electric Meets Reality Urukuta rw'Uburambe mu Iduka

Electric Meets Reality ni igikorwa cy'ubuhanzi gishingiye kuri porojegisiyo mapping ifitanye isano n'abayireba, cyubatswe ku iduka rigurisha imodoka. Uru rukuta rufite ubugari bwa milimetero 6500 n'uburebure bwa milimetero 2000. Uburyo bwarwo bwabajwe bwakozwe n'intoki hakoreshejwe epoxy resin n'ibiti hamwe n'ibice byacapwe muri tekinoroji ya 3D, kandi rukomeza kuba urukuta rwera kandi rwiza igihe amamashini ya porojegisiyo azimye. Amamashini ya porojegisiyo atatu yongeraho iminota umunani y'amashusho anyeganyega n'amabara. Porojegisiyo zigereranya amashanyarazi naho igishushanyo cyabajwe kigereranya ukuri. Iki gikorwa gisobanurira abashyitsi bafite igitekerezo cyo kugura imodoka ikoresha amashanyarazi ibijyanye n'intera imodoka ishobora kugenda, uburyo bwo kuyishyiramo umuriro, umutekano n'imikorere yayo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Electric Meets Reality Urukuta rw'Uburambe mu Iduka ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Electric Meets Reality Urukuta rw'Uburambe mu Iduka biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Electric Meets Reality Urukuta rw'Uburambe mu Iduka itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Ibipimo n'Ipaki: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Ibibazo Fatizo: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Ikoranabuhanga ryo Guteza Imbere: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Ikibazo cy'Ishusho: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Ubushakashatsi: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Ibyatumye Habaho: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Igihe cy'Umushinga: October 2019 - Present
Uburyo bw'Imikorere: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Abagize Itsinda: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.