Nostalgia Ububiko Bwa Parfumeri na Dmitry Pozarenko

Umushinga Nostalgia Ububiko Bwa Parfumeri wa Dmitry Pozarenko ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IfezaImbere y'Inyubako· 2020

Nostalgia Ububiko Bwa Parfumeri

na Dmitry Pozarenko

Umukiriya: Gold Apple

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #102233

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nostalgia Ububiko Bwa Parfumeri

Imiterere yinganda zo mu myaka ya za 1960-1970 zashishikarije uyu mushinga. Ibyuma byubatswe bikozwe mubyuma bishyushye bitera intonasiyo ifatika yo kurwanya utopiya. Urupapuro rwanditseho uruzitiro rushaje rutanga umwuka wubwisanzure bwuzuye bwo gutanga ibitekerezo. Gufungura itumanaho rya tekiniki, shabby plaster na granite konttops yongeramo inganda zimbere muri chic ya mirongo itandatu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Nostalgia Ububiko Bwa Parfumeri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nostalgia Ububiko Bwa Parfumeri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nostalgia Ububiko Bwa Parfumeri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Ibipimo n'Ipaki: The total area is 1630 sq.m.
Ibibazo Fatizo: interior design, retail space, metal, stone, industrial, sixties
Ikoranabuhanga ryo Guteza Imbere: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Ikibazo cy'Ishusho: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Ubushakashatsi: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Ibyatumye Habaho: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Igihe cy'Umushinga: The store is located in the center of Moscow. The project was completed in 2018.
Uburyo bw'Imikorere: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Abagize Itsinda: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Abafotoye: All images: photographer Mick Pomortsev, 2019.