Umushinga Settlements Ubukangurambaga Bukomatanyije wa Pancho Gonzalez ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Kwamamaza.
BuronzeKwamamaza· 2020
Settlements Ubukangurambaga Bukomatanyije
Umukiriya: Inbrax
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Kwamamaza
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #103849Imigereranyo
Ibyerekeye Settlements Ubukangurambaga Bukomatanyije
Gutura ni ukuri kwisi yose na cyane cyane muri Amerika y'Epfo. Igishushanyo mbonera cyo kwamamaza gishaka gukusanya amafaranga muburyo butandukanye kandi irabikora mugutangiza firime amaherezo itabaho. Kugira ngo babone itike, abantu bagombaga kujya kurubuga rwa firime kugirango bagure amatike yabo kandi bamaze kumenya ko firime itabaho, kugirango bashobore gutanga amafaranga yabo muri fondasiyo.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Settlements Ubukangurambaga Bukomatanyije ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Settlements Ubukangurambaga Bukomatanyije biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Settlements Ubukangurambaga Bukomatanyije ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Ibipimo n'Ipaki
- Trailers, posters, digital ads and social media.
- Ibibazo Fatizo
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Ikoranabuhanga ryo Guteza Imbere
- Integrated campaign across 5 countries in South America.
- Ikibazo cy'Ishusho
- First online collecting campaign done by Techo Latam.
- Ubushakashatsi
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Ibyatumye Habaho
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Igihe cy'Umushinga
- Chile, Peru, Argentina, Brazil and Colombia.
- Uburyo bw'Imikorere
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Patente
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Abagize Itsinda
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Abafotoye
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
