Umushinga Cap Pac Primary Function: Igicuruzwa Gikoreshwa mu Kwamamaza Ibirori wa Joshua Grant Rayner ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Kwamamaza.
IfezaKwamamaza· 2021
Cap Pac Primary Function: Igicuruzwa Gikoreshwa mu Kwamamaza Ibirori
Umukiriya: Cassette Concepts limitied
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Kwamamaza
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #117274Imigereranyo
Ibyerekeye Cap Pac Primary Function: Igicuruzwa Gikoreshwa mu Kwamamaza Ibirori
Book Text: Cap Pac ni igicuruzwa cyakoreshwa mu kwamamaza, cyagenewe gukoreshwa mu birori bibera hanze. Cap Pac gikorwa mu ipapuro rimwe rikomeye kandi gihuza ibintu byinshi by'ingirakamaro. Hari uduce tubiri turinda izuba dushobora gucamo no kwifatanya ku mutwe kugira ngo turinde amaso izuba. Igice gisigaye gikora nk'ikimenyetso gishobora gutwara ubutumwa bwatoranyijwe kuri buri birori. Icyo gice kimwe kandi gikora nk'igitwaro cy'ibinyobwa bibiri. Hakoreshwa ipapuro ryasubijwe mu buzima cyangwa ryemejwe, hamwe n'irangi ridakoresha amazi n'uburyo bwo kumisha bukoresha ingufu nke. Intego ni ukugabanya imyanda ikorwa n'ibikoresho byo kwamamaza.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Cap Pac Primary Function: Igicuruzwa Gikoreshwa mu Kwamamaza Ibirori ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Cap Pac Primary Function: Igicuruzwa Gikoreshwa mu Kwamamaza Ibirori biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Cap Pac Primary Function: Igicuruzwa Gikoreshwa mu Kwamamaza Ibirori ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
- Ibipimo n'Ipaki
- Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm. - Ibibazo Fatizo
- Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
- Ikoranabuhanga ryo Guteza Imbere
- Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
- Ikibazo cy'Ishusho
- While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
- Ubushakashatsi
- We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
- Ibyatumye Habaho
- After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
- Igihe cy'Umushinga
- The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
- Uburyo bw'Imikorere
- To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
- Patente
- Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs - Abagize Itsinda
- Joshua Grant Rayner
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