Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza na Digital Panorama

Umushinga Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza wa Digital Panorama ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Filimi.

PlatiniFilimi· 2021

Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza

na Digital Panorama

Umukiriya: Digital Panorama

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Filimi

252,882

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #118526

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza

Grundig Heinzelmann Limited Edition ni filime y'animasiyo yo kwamamaza yakozwe ku bijyanye na radiyo yashingiye ku igishushanyo cy'amateka. Radiyo ya Heinzelmann yatangijwe mu 1946 nka radiyo y'agasanduku k'ibiti yubatswe idafite amatiyo (tubes). Iyi filime isubiramo uwo murage binyuze mu isi y'ibiti n'icyuma cyasize neza bihuza mu buryo bunoze. Ibintu byose byakozwe kandi bikanyeganyezwa mu mwanya w'ibipimo bitatu hakoreshejwe ibishushanyo bya mudasobwa. Filime imara amasegonda mirongo itandatu mu buziranenge buhanitse (full high definition) kandi irangirira mu cyumba gifite imiterere ya kera ariko igezweho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Grundig Heinzelmann Limited Edition Filime y'Animasiyo yo Kwamamaza ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Ibipimo n'Ipaki: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Ibibazo Fatizo: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Ikoranabuhanga ryo Guteza Imbere: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Ikibazo cy'Ishusho: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Ubushakashatsi: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Ibyatumye Habaho: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Igihe cy'Umushinga: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Uburyo bw'Imikorere: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patente: Copyrights belong to Arcelik A.S, 2019
Abagize Itsinda: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Abafotoye: Video Credits: Emre GOREN