Blue Frog Akabari Na Resitora na SIG Design

Umushinga Blue Frog Akabari Na Resitora wa SIG Design ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IcyumaImbere y'Inyubako· 2022

Blue Frog Akabari Na Resitora

na SIG Design

Umukiriya: Blue Frog

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Imbere y'Inyubako

19,745

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #127951

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Blue Frog Akabari Na Resitora

Igikeri cyubururu gitanga ibiryo byumye na cocktail. Igishushanyo kirasabwa kwerekana ibiranga umuco ugezweho wabanyamerika. Kurema umwanya ufunguye kandi wubusa kugirango uhure nibibazo bitandukanye byimibereho, noneho abaguzi barashobora kugira uburambe bwo kurya. Umuco udasanzwe wo kurasa 100 uzana umunezero nibibazo kubakiriya. Kubwibyo, umurongo ni centre igaragara kugirango wohereze umunezero kumwanya wose. Ibikoresho bitandukanye, imiterere-yuburyo bwinshi no gushushanya ibihangano byemewe kugirango habeho umwanya wo hejuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Blue Frog Akabari Na Resitora ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Blue Frog Akabari Na Resitora biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Blue Frog Akabari Na Resitora yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Ibipimo n'Ipaki: The project area is 404 sqm.
Ibibazo Fatizo: restaurant, bar, Modern American, artworks
Ikoranabuhanga ryo Guteza Imbere: Desktop research and on-site market research.
Ikibazo cy'Ishusho: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Ubushakashatsi: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Ibyatumye Habaho: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Igihe cy'Umushinga: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Uburyo bw'Imikorere: /
Abagize Itsinda: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Abafotoye: Image #1-#5 photographer: Nick Sing