Amaro Ububiko Bwubuzima na Leticia Nobell

Umushinga Amaro Ububiko Bwubuzima wa Leticia Nobell ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IfezaImbere y'Inyubako· 2022

Amaro Ububiko Bwubuzima

na Leticia Nobell

Umukiriya: Amaro

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #131705

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Amaro Ububiko Bwubuzima

Amaduka mashya ya Amaro yerekana icyerekezo cyimibereho, ahuza abagore nimyambarire, igishushanyo, ikoranabuhanga, ubwiza nubuzima bwiza mubyiciro bitandukanye murwego rwamazi. Imirongo n'imirongo yumugore byumugore, ubworoherane mubikoresho fatizo no guhuza ibidukikije byashishikarije iki gishushanyo, aho umukiriya azumva yakiriwe kandi akanezezwa mumwanya uri, icyarimwe, minimalist kandi ukize, tekinoloji kandi nziza, bigezweho kandi bishyushye, bihindura ibinyuranye byuzuzanya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Amaro Ububiko Bwubuzima ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Amaro Ububiko Bwubuzima biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Amaro Ububiko Bwubuzima ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Ibipimo n'Ipaki: Total floor area is 1300 square meters
Ibibazo Fatizo: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Ikoranabuhanga ryo Guteza Imbere: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Ikibazo cy'Ishusho: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Ubushakashatsi: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Ibyatumye Habaho: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Igihe cy'Umushinga: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Uburyo bw'Imikorere: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Abagize Itsinda: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Abafotoye: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso