MG Next Generation Porogaramu Iherekeza Imodoka na Star and Saic Oimt

Umushinga MG Next Generation Porogaramu Iherekeza Imodoka wa Star and Saic Oimt ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Uburyo bwo Gukoresha.

ZahabuUburyo bwo Gukoresha· 2024

MG Next Generation Porogaramu Iherekeza Imodoka

na Star and Saic Oimt

Umukiriya: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Uburyo bwo Gukoresha

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159578

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye MG Next Generation Porogaramu Iherekeza Imodoka

MG Next Generation ni porogaramu iherekeza ba nyiri imodoka, yakorewe telefoni zigendanwa n'amasaha yubahiriza ikoranabuhanga (smart watches). Iyi porogaramu ihuriza hamwe porogaramu nyinshi zo mu turere dutandukanye mu gicuruzwa kimwe cyo ku rwego mpuzamahanga. Ibiranga porogaramu bishobora guhindurwa hakurikijwe aho uherereye n'ubwoko bw'imodoka, bityo buri nyiri imodoka akabona ibikoresho byihariye bimukwiriye. Icyitegererezo cy'imodoka mu buryo bwa 3D kigaragazwa mu igaraje mpimbano, kandi udukoresho tw'imisozi itandatu (hexagon widgets) dukurikiza indangagaciro z'ikirango. Uburyo bw'umushyitsi butuma abantu badafite imodoka bashobora gusuzuma ibiranga porogaramu by'ingenzi mbere yo gufata icyemezo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

MG Next Generation Porogaramu Iherekeza Imodoka ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. MG Next Generation Porogaramu Iherekeza Imodoka biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. MG Next Generation Porogaramu Iherekeza Imodoka itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Ibibazo Fatizo: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Ikoranabuhanga ryo Guteza Imbere: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Ikibazo cy'Ishusho: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Ubushakashatsi: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Ibyatumye Habaho: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Igihe cy'Umushinga: up to 6 month, China
Uburyo bw'Imikorere: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Abagize Itsinda: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Abafotoye: Star