Moonshot Bar Ikabari ry'Imyerekano na Takeshi Yoshida

Umushinga Moonshot Bar Ikabari ry'Imyerekano wa Takeshi Yoshida ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Aho Kwerekana Ubucuruzi.

BuronzeAho Kwerekana Ubucuruzi· 2024

Moonshot Bar Ikabari ry'Imyerekano

na Takeshi Yoshida

Umukiriya: Takeshi Yoshida

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Aho Kwerekana Ubucuruzi

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Moonshot Bar Ikabari ry'Imyerekano

Iki ni Pavilion ya Ubuyapani muri CES 2024, inama nini y'ikoranabuhanga ku isi yose. Igishushanyo cyahumekewe ku bworoheze no kugabanya, igitekerezo shingiro cya Zen, Ubuyapani bwahora bufitanye isano kuva kera. Birashyiraho akajagari gatunganijwe, bivuze ko ibintu byinshi bikurura abashyitsi bishyizwe ku buryo bwitonze. Hariho ibintu bitanu bikurura: ameza y'imurikagurisha, igikoni cy'amakuru, bar, icumbi cyo kuruhukira no guhurirana, n'umwanya w'ibirori ufite ecran nini. Bitandukanye n'ikabari gisanzwe, abashyitsi bishimira ibinyobwa n'ibiganiro mu icumbi gituje na bar, twayise Moonshot Bar.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Moonshot Bar Ikabari ry'Imyerekano ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Moonshot Bar Ikabari ry'Imyerekano biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Moonshot Bar Ikabari ry'Imyerekano ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Ibipimo n'Ipaki: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Ibibazo Fatizo: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Ikoranabuhanga ryo Guteza Imbere: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Ikibazo cy'Ishusho: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Ubushakashatsi: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Ibyatumye Habaho: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Igihe cy'Umushinga: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Uburyo bw'Imikorere: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Abafotoye: Takeshi Yoshida, 2024.