Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media na SuKang You

Umushinga Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media wa SuKang You ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Ibigaragazwa bya Murandasi.

BuronzeIbigaragazwa bya Murandasi· 2025

Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media

na SuKang You

Umukiriya: SuKang You (Hongik University)

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ibigaragazwa bya Murandasi

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #169578

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media

Umutima wa Pulasitiki ni igishushanyo cya bugeni cya LED cyerekanwa mu ruhame gikoresha ikoranabuhanga rya media, kigaragaza ikibazo cy'ibidukikije giterwa n'imyanda ya pulasitiki. Uru gishushanyo rufite imiterere y'umutima wubatswe mu myanda ya pulasitiki y'amabara atandukanye, utera intambwe uhoraho nk'ingingo y'umubiri ifite ubuzima. Ikoranabuhanga rya ubwenge bw'ubukorano (generative AI) hamwe na tekiniki ya neural radiance field byakoreshejwe mu gukora ibishushanyo bifite ingano eshatu (3D), byongeye kunozwa binyuze mu ikoranabuhanga ryo guhuza amashusho (digital compositing) no gutunganya imyimerere nyuma y'ifatwa (motion post production). Iyi video yateguwe mu buryo bw'amashusho cumi na bane (14) kugira ngo ikoreshwe ku bikoresho binini byo kwerekana mu ruhame. Uyu mutima ushobora kuba uw'umuntu, inyamaswa cyangwa uw'isi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Plastic Heart Ubwoko bw'Ikoranabuhanga rya LED mu Bugeni bwa Media ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Ibipimo n'Ipaki: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Ibibazo Fatizo: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Ikoranabuhanga ryo Guteza Imbere: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Ikibazo cy'Ishusho: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Ubushakashatsi: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Ibyatumye Habaho: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Igihe cy'Umushinga: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Uburyo bw'Imikorere: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Abafotoye: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.