Montigo Experience Store Igishushanyo cy'Amaduka na Chong Hean Teo

Umushinga Montigo Experience Store Igishushanyo cy'Amaduka wa Chong Hean Teo ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IcyumaImbere y'Inyubako· 2025

Montigo Experience Store Igishushanyo cy'Amaduka

na Chong Hean Teo

Umukiriya: Montigo

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #170408

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Montigo Experience Store Igishushanyo cy'Amaduka

Montigo's Hydration Haven itanga imiterere mishya y'ubucuruzi bwita ku bidukikije binyuze mu iduka rifite imiterere ihindagurika kandi ryinjiza abakiriya i Singapore muri Ion Orchard. Ryubatswe ku rukuta rw'amashusho ruhindagurika, igishushanyo gisimbuza amakarita y'igihe gito n'ibirimo bya digitale bihuza n'ibihe, bigabanya cyane imyanda y'ibikoresho n'urutoke rwa karubone. Ibice bya lazeri bikorana n'abakiriya hamwe n'isi nziza y'amabara bituma abakiriya bakora amacupa y'ubushyuhe yihariye. Bihuza ubwiza bw'imikorere n'uburyo bwo gukora ibintu ku buryo bwihariye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Montigo Experience Store Igishushanyo cy'Amaduka ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Montigo Experience Store Igishushanyo cy'Amaduka biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Montigo Experience Store Igishushanyo cy'Amaduka yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Ibipimo n'Ipaki: 6872mm x 6172mm x 4050mm
approximately 452sqft
Ibibazo Fatizo: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Ikoranabuhanga ryo Guteza Imbere: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Ikibazo cy'Ishusho: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Ubushakashatsi: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Ibyatumye Habaho: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Igihe cy'Umushinga: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Uburyo bw'Imikorere: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patente: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Abagize Itsinda: Teo Chong Hean(Mason)
Abafotoye: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.