MAU Vegas 2019 Ibyabaye na Shreya Gulati

Umushinga MAU Vegas 2019 Ibyabaye wa Shreya Gulati ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IcyumaKwamamaza· 2020

MAU Vegas 2019 Ibyabaye

na Shreya Gulati

Umukiriya: Houndstooth

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Kwamamaza

13,044

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #88163

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye MAU Vegas 2019 Ibyabaye

Porogaramu zigendanwa zifunguye cyangwa MAU Vegas nicyo gikorwa cyambere cya porogaramu zigendanwa ku isi. Ikurura ibirango binini biva mu kibaya cya Silicon harimo Spotify, Tinder, Lyft, Bumble na MailChimp kuvuga amazina make. Houndstooth yahawe inshingano zo gutekereza, gushushanya no gushyira mubikorwa ibyabaye byose bigaragara ndetse no kuboneka kwa digitale mumwaka wa 2019. Mugihe ibirori bigerageza guhana imbibi mumwanya wikoranabuhanga, bakoze sisitemu ishobora guhagararira ibyo binyuze mumashusho no kwinjiza abumva muburambe muri rusange.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

MAU Vegas 2019 Ibyabaye ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. MAU Vegas 2019 Ibyabaye biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. MAU Vegas 2019 Ibyabaye yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Ibibazo Fatizo: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Ikoranabuhanga ryo Guteza Imbere: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Ikibazo cy'Ishusho: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Ubushakashatsi: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Ibyatumye Habaho: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Igihe cy'Umushinga: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Uburyo bw'Imikorere: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Abagize Itsinda: Shyamlee Jagtap