Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori na Hong Kong Trade Development Council

Umushinga Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori wa Hong Kong Trade Development Council ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Ibikorwa.

IfezaIbikorwa· 2020

Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori

na Hong Kong Trade Development Council

Umukiriya: Hong Kong Trade Development Council

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ibikorwa

47,586

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #89982

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori

Tomorrow Lab ni igishushanyo cy'umwanya w'ibirori cyakorewe Centrestage, ibirori by'imideri byabereye mu Kigo cy'Inama n'Imurikagurisha cya Hong Kong mu minsi ine. Iki gishushanyo gikubiyemo uduce dutatu rusange: ahantu ho kwinjirira, ahantu ho kwerekana hagati, n'aho abereka imideri bagenda ari mu nyubako y'imurikagurisha. Insanganyamatsiko y'ubushakashatsi bw'inganda bugezweho ikoreshwa hose. Amaboko ya robo agenda n'ibyerekanwa biri ku miyoboro igenda birerekana amazina y'imideri. Izo nyubako zakozwe hanze y'aho ibirori byabereye maze zishyirwa hamwe mu minsi itatu. Ibice by'ibyuma bifite umwenge byongeye gukoreshwa nyuma y'ibirori naho amakapeti yashoboraga kubora mu buryo bw'ibinyabuzima.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tomorrow Lab Igishushanyo cy'Umwanya w'Ibirori ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Ibipimo n'Ipaki: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Ibibazo Fatizo: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Ikoranabuhanga ryo Guteza Imbere: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Ikibazo cy'Ishusho: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Ubushakashatsi: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Ibyatumye Habaho: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Igihe cy'Umushinga: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Uburyo bw'Imikorere: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.