Macy’s Website Urubuga rwa E-Commerce na Willy Lai and Dave Torres

Umushinga Macy’s Website Urubuga rwa E-Commerce wa Willy Lai and Dave Torres ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Urubuga rwa Interineti.

ZahabuUrubuga rwa Interineti· 2020

Macy’s Website Urubuga rwa E-Commerce

na Willy Lai and Dave Torres

Umukiriya: Macy's

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Urubuga rwa Interineti

88,001

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #93996

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Macy’s Website Urubuga rwa E-Commerce

Urubuga rwa Macy's ni urubuga rw'ubucuruzi bwo kuri interineti rwemerera abakiriya kugura ibicuruzwa bya Macy's kuri interineti. Uru rubuga rwongeye gukorwa bushya mu mwaka wa 2019 hashingiwe ku bitekerezo by'abakiriya, bituma haboneka igishushanyo cyiza, cyoroshye kandi gishingiye ku myambarire igezweho. Imiterere y'urubuga ishingiye ku bitangazamakuru by'imyambarire n'ibikoresho by'ikoranabuhanga bigenewe abaguzi, kandi rugamije gutandukanya Macy's n'abandi bacuruzi bahatana. Hakoreshejwe ikoranabuhanga rigezweho ry'urubuga rihinduka rikurikije igikoresho, ku buryo urubuga rushobora kurebwa kuri mudasobwa zigendanwa, tablet na telefoni zigezweho. Ubushakashatsi ku buryo abakoresha babona urubuga bwayoboye iri hindurwa, hakubiyemo amatohoza, ibiganiro n'igerageza ry'uburyo bworoshye bwo kurukoresha.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Macy’s Website Urubuga rwa E-Commerce ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Macy’s Website Urubuga rwa E-Commerce biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Macy’s Website Urubuga rwa E-Commerce itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ibipimo n'Ipaki: We developed reponsive web design across different devices.
Ibibazo Fatizo: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ikoranabuhanga ryo Guteza Imbere: We utilized modern responsive web technologies.
Ikibazo cy'Ishusho: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Ubushakashatsi: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ibyatumye Habaho: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Igihe cy'Umushinga: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Uburyo bw'Imikorere: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Abagize Itsinda: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Abafotoye: Images courtesy of Macys.