Mark Boey इत्यनेन कृतं Electric Meets Reality आपण-अन्तः-अनुभव-भित्तिः इति विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award सुवर्णपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
सुवर्णम्विज्ञापनम्· 2020
Electric Meets Reality आपण-अन्तः-अनुभव-भित्तिः
कर्तृ Mark Boey
ग्राहकः: MG Motors Australia
विज्ञापनम् वर्गे A' Design Award सुवर्णपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#100808 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Electric Meets Reality आपण-अन्तः-अनुभव-भित्तिः विषये
विद्युत् वास्तविकतां मिलति (Electric Meets Reality) इति कारयान-विक्रयशालायै निर्मितं परस्परक्रियात्मकं प्रक्षेपण-मानचित्रण-संस्थापनम् अस्ति। भित्तिः ६५०० मिलीमीटर्-परिमाणं विस्तृता २००० मिलीमीटर्-परिमाणम् उन्नता च अस्ति। तस्याः शिल्पितं पृष्ठं एपॉक्सी-रेजिन्-काष्ठाभ्यां त्रिमात्रिक-मुद्रित-अवयवैः सह हस्तनिर्मितम् अस्ति, प्रक्षेपकयन्त्रेषु निष्क्रियेषु सत्सु श्वेतं सुरुचिपूर्णं च उद्भृत-शिल्पं तिष्ठति। त्रीणि प्रक्षेपकयन्त्राणि अष्टनिमेषात्मकं सजीवचित्रणं वर्णं च योजयन्ति। प्रक्षेपणानि विद्युतः प्रतीकानि सन्ति, शिल्पं च वास्तविकतायाः प्रतीकम् अस्ति। इदं संस्थापनं विद्युत्-कारयानं विचारयद्भ्यः आगन्तुकेभ्यः गमनपरिधिं, आवेशनं, सुरक्षां, कार्यक्षमतां च व्याख्याति।
मान्यता
A' Design Award सुवर्णपुरस्कारः विषये
Electric Meets Reality आपण-अन्तः-अनुभव-भित्तिः A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Electric Meets Reality आपण-अन्तः-अनुभव-भित्तिः सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Electric Meets Reality आपण-अन्तः-अनुभव-भित्तिः तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions. - आयामाः एवं सम्पुटीकरणम्
- 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation. - सूचकशब्दाः
- Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
- उत्पादनप्रौद्योगिकी
- Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood. - परिकल्पना-आह्वानम्
- In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.
One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."
The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks. - अनुसन्धानम्
- At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.
At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way. - प्रेरणा
- This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.
By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.
This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions. - परियोजनाकालः
- October 2019 - Present
- प्रचालनप्रवाहः
- We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
- दलसदस्याः
- Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.
प्रायोजितम्
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अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
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