O and O Studio Ltd इत्यनेन कृतं Atelier Intimo Flagship विपण्य-गृहम् इति आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्आभ्यन्तरम्· 2021
Atelier Intimo Flagship विपण्य-गृहम्
कर्तृ O and O Studio Ltd
ग्राहकः: O&O Studio
आभ्यन्तरम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#110753 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Atelier Intimo Flagship विपण्य-गृहम् विषये
वर्षे २०२० अस्माकं जगत् अभूतपूर्वेण विषाणुना आहतम् अभवत्। O and O Studio इत्येतेन रचितम् Atelier Intimo इत्यस्य प्रथमं प्रधान-विक्रयकेन्द्रम् "दग्ध-भूमेः पुनरुत्थानम्" इति संकल्पनया प्रेरितम्, यत् मानवजातये नव-प्रत्याशां प्रददत् प्रकृतेः आरोग्यदायिनीं शक्तिं समन्वयं च प्रतिपादयति। नाट्यमयं स्थानं निर्मितम् यत् दर्शकान् एतादृशे काल-स्थाने कल्पयितुं स्वप्नदर्शनं कर्तुं च क्षणान् यापयितुं अवसरं ददाति, तथा च कला-प्रतिष्ठापनानां पङ्क्तिः अपि सृष्टा या ब्राण्ड-स्य वास्तविकान् विशिष्ट-लक्षणान् सम्यक् प्रदर्शयति। प्रधान-विक्रय-केन्द्रम् इदं सामान्यं विक्रय-स्थानं न भवति, अपितु Atelier Intimo इत्यस्य प्रदर्शन-मञ्चः एव अस्ति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Atelier Intimo Flagship विपण्य-गृहम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Atelier Intimo Flagship विपण्य-गृहम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Atelier Intimo Flagship विपण्य-गृहम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- आयामाः एवं सम्पुटीकरणम्
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- सूचकशब्दाः
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
- उत्पादनप्रौद्योगिकी
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- परिकल्पना-आह्वानम्
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- अनुसन्धानम्
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- प्रेरणा
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- परियोजनाकालः
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- प्रचालनप्रवाहः
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- दलसदस्याः
- Suzanne Li
Eric Chan
Katt Chung Yap - चित्रश्रेयः
- Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
