Etude Digital इत्यनेन कृतं BTY Brand Identity चिह्नं (लोगो) तथा अनुप्रयोगाः इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2022 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्आलेखिका· 2022
BTY Brand Identity चिह्नं (लोगो) तथा अनुप्रयोगाः
कर्तृ Etude Digital
ग्राहकः: BTY Group
आलेखिका वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#138763 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
BTY Brand Identity चिह्नं (लोगो) तथा अनुप्रयोगाः विषये
बीटीवाई-नामकसंस्थायाः कृते निर्मितः एषः एकः चिह्न-(लोगो-)तथा-अनुप्रयोग-कार्यक्रमः अस्ति। चिह्नाङ्कनं (लोगोमार्क्) गेनेकर-नामकपालस्य (gennaker sail) विस्तरणक्षणस्य विश्लेषणात्मकं गणितीयं च निर्वचनम् अस्ति। एषा रचना नौकास्पर्धासु गेनेकर-पालेन आनीतं व्यवधानम् अपि निर्दिशति। इदं चिह्नं तं भविष्यत्कालं प्रतिनिधियति यत्र जनाः प्रौद्योगिकीं नयन्ति। अभीष्टज्यामितिपर्यन्तं परिष्कारार्थं ३०० अधिकाः पेन्सिल्-रेखाचित्राणि डिजिटल्-माध्यमे परिष्कृतानि। कृष्णवर्णः मुख्यवर्णः, यं तेजस्विवर्णाः समर्थयन्ति। कृष्णश्वेत-रूपं बहुषु आधारद्रव्येषु सुलभं पुनरुत्पादनं सम्भवं करोति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
BTY Brand Identity चिह्नं (लोगो) तथा अनुप्रयोगाः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। BTY Brand Identity चिह्नं (लोगो) तथा अनुप्रयोगाः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। BTY Brand Identity चिह्नं (लोगो) तथा अनुप्रयोगाः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - आयामाः एवं सम्पुटीकरणम्
- A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
- सूचकशब्दाः
- logo, brand identity, logomark, symbol, graphics, layout
- उत्पादनप्रौद्योगिकी
- Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
- परिकल्पना-आह्वानम्
- We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
- अनुसन्धानम्
- In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:
The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:
Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:
Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:
Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity. - प्रेरणा
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - परियोजनाकालः
- On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents. - प्रचालनप्रवाहः
- By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
- एकस्वानि
- © Etude.Digital, 2022
- दलसदस्याः
- Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
