Responsive Spaces and Michael Holzer इत्यनेन कृतं Spot On संवादात्मक-प्रकाश-स्थापना इति स्थापना अभिकल्पना प्रतियोगितावर्गे 2023 A' Design Award सुवर्णपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
सुवर्णम्स्थापना· 2023
Spot On संवादात्मक-प्रकाश-स्थापना
कर्तृ Responsive Spaces and Michael Holzer
ग्राहकः: Creative Region / City of Linz
स्थापना वर्गे A' Design Award सुवर्णपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#144465 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Spot On संवादात्मक-प्रकाश-स्थापना विषये
रिक्ताः विपण्य-झरोखाः नीरसाः भवन्ति। विशेषतः कोविड्-१९-महामार्याः कारणात् लिन्त्स्-नगरे रिक्ताः विपण्य-झरोखाः अत्यन्तं गम्भीरं विषयं अभवन्। परन्तु नगरस्य उत्तम-स्थलेषु विशेषतः तानि स्थानानि अप्रयुक्तानि प्रदर्शन-क्षेत्राणि अपि सन्ति यानि अन्तरिमकाले सदुपयोगं कर्तुं शक्यन्ते। अतः एव इयम् अद्वितीया विपणी-झरोखा-स्थापना तथा च तस्याः पृष्ठतः "स्पॉट् ऑन्" इति संकल्पना विकसिता। संवादात्मकाः प्रकाश-स्थापनाः रिक्ताः झरोखाः आकर्षकेषु असाधारणेषु च कला-कृतिषु परिवर्तयन्ति, स्थानीयेभ्यः व्यापारेभ्यः बहुमूल्यं तात्कालिकं मञ्चं च प्रयच्छन्ति। वयम्। लिन्त्स्-नगरं। प्रेमामः।
मान्यता
A' Design Award सुवर्णपुरस्कारः विषये
Spot On संवादात्मक-प्रकाश-स्थापना A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Spot On संवादात्मक-प्रकाश-स्थापना सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Spot On संवादात्मक-प्रकाश-स्थापना तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- आयामाः एवं सम्पुटीकरणम्
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- सूचकशब्दाः
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- उत्पादनप्रौद्योगिकी
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - परिकल्पना-आह्वानम्
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- अनुसन्धानम्
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- प्रेरणा
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - परियोजनाकालः
- Since August 2021 in Linz
- प्रचालनप्रवाहः
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- दलसदस्याः
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - चित्रश्रेयः
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
