Tai Yuan Chiou and Chien Chun Feng इत्यनेन कृतं Ride on the Right Track सामाजिकमाध्यम-अभियानम् इति विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2023 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्विज्ञापनम्· 2023
Ride on the Right Track सामाजिकमाध्यम-अभियानम्
कर्तृ Tai Yuan Chiou and Chien Chun Feng
ग्राहकः: Momentum Bikes
विज्ञापनम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#149139 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Ride on the Right Track सामाजिकमाध्यम-अभियानम् विषये
"राइड ऑन द राइट ट्रैक" इति साइकिल-ब्रैण्डस्य कृते निर्मितं सामाजिकमाध्यम-अभियानम् अस्ति, यत् स्थायि-दैनन्दिन-आचरणानां प्रचारार्थं कल्पितम्। अस्मिन् अभियाने प्राकृतिक-चित्राणि, हरितवर्ण-योजना, वनस्पति-प्रेरित-प्रतीकाः, तथा मैत्रीपूर्ण-संदेशाः उपयुज्यन्ते, येन स्थायित्वस्य विषयः सुगमः सुलभश्च भवति। सामग्र्यां सूचनाचित्र-रोचकतथ्यानि, इन्स्टाग्राम-फेसबुक-माध्यमयोः कथा-स्टिकराः, प्रत्यक्षप्रसारण-कार्यक्रमः, सामाजिकमाध्यम-फ़िल्टरश्च समाविष्टाः सन्ति। लघु-सरल-कार्यैः हरिततर-परिवहन-पद्धतयः नगर-कृषिकार्यं च प्रोत्साह्यन्ते। दैनन्दिन-चयनैः निर्मितः सामूहिकः प्रभावः एव अस्य अभियानस्य लक्ष्यम् अस्ति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Ride on the Right Track सामाजिकमाध्यम-अभियानम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Ride on the Right Track सामाजिकमाध्यम-अभियानम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Ride on the Right Track सामाजिकमाध्यम-अभियानम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- आयामाः एवं सम्पुटीकरणम्
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- सूचकशब्दाः
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- उत्पादनप्रौद्योगिकी
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- परिकल्पना-आह्वानम्
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- अनुसन्धानम्
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- प्रेरणा
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- परियोजनाकालः
- The project started in April and ended in May 2022 in North America and Europe.
- प्रचालनप्रवाहः
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- एकस्वानि
- Copyrights belong to Momentum Bike, 2023.
- दलसदस्याः
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - चित्रश्रेयः
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
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