LMNT Company इत्यनेन कृतं Namuh Investment Rebranding ब्रांड-पहचान-अभिकल्पनम् इति विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2025 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्विज्ञापनम्· 2025
Namuh Investment Rebranding ब्रांड-पहचान-अभिकल्पनम्
कर्तृ LMNT Company
ग्राहकः: LMNT Company
विज्ञापनम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#170399 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Namuh Investment Rebranding ब्रांड-पहचान-अभिकल्पनम् विषये
नमुः-निवेश-पुनर्ब्रांडीकरणम् इति एकं ब्रांड-पहचान-अभिकल्पनं यत् सहस्राब्दि-पीढ्यर्थं (Millennials) तथा जेन्-ज़ेड-पीढ्यर्थं (Gen Z) निर्मितस्य निवेश-मञ्चस्य निमित्तं रचितम् अस्ति। इदं पुनर्ब्रांडीकरणं मञ्चं स्टॉक-व्यापारात् परं गृहीत्वा निवेशद्वारा व्यक्तिगत-विकासं प्रति नयति। द्वार-प्रतीकाधारितं अभिकल्पना-प्रणाली नवीन-अवसरानां प्रतीकत्वं वहति, यत् च ग्राहक-सम्पर्कस्थानेषु सर्वत्र सुसंगततया प्रयुक्तम् अस्ति। कल्पनाशीलाः चित्राङ्कनाः निवेशं सहजरूपेण तथा सुगमरूपेण प्रस्तुवन्ति। "डेली-शिफ्ट" (Daily Shift) संकल्पना दैनन्दिन-व्ययं भविष्योन्मुख-निवेशरूपेण परिवर्तयितुं प्रेरयति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Namuh Investment Rebranding ब्रांड-पहचान-अभिकल्पनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Namuh Investment Rebranding ब्रांड-पहचान-अभिकल्पनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Namuh Investment Rebranding ब्रांड-पहचान-अभिकल्पनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- आयामाः एवं सम्पुटीकरणम्
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- सूचकशब्दाः
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- उत्पादनप्रौद्योगिकी
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- परिकल्पना-आह्वानम्
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- अनुसन्धानम्
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- प्रेरणा
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- परियोजनाकालः
- Seoul, Republic of Korea
- प्रचालनप्रवाहः
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- एकस्वानि
- ⓒ2024. LMNT all rights reserved.
- दलसदस्याः
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - चित्रश्रेयः
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
