Mateus Matos Montenegro इत्यनेन कृतं InterBrasil Logotype Redesign ब्रांड-अस्मिता-पुनर्रचना इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्आलेखिका· 2020
InterBrasil Logotype Redesign ब्रांड-अस्मिता-पुनर्रचना
कर्तृ Mateus Matos Montenegro
ग्राहकः: InterBrasil
आलेखिका वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#86886 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
InterBrasil Logotype Redesign ब्रांड-अस्मिता-पुनर्रचना विषये
ब्रांडस्य पुनर्चिन्तनस्य पुनर्रचनायाश्च प्रेरणा संस्थासंस्कृतौ आधुनिकीकरणेकीकरणयोः परिवर्तनेभ्यः आगता। हृदयस्य डिजाइनः ब्रांडात् बाह्यः न स्थातुम् अशक्नोत्, यः आन्तरिकतया कर्मचारिभिः सह अपि ग्राहकैः सह अपि साझेदारीं प्रेरयति। लाभानां प्रतिबद्धतायाः सेवागुणवत्तायाश्च मध्ये एकीकृतः सङ्घः। रूपात् वर्णेभ्यश्च नूतनः डिजाइनः हृदयं B-अक्षरे स्वास्थ्यक्रुशं T-अक्षरे च समाहितवान्। द्वौ पदौ मध्ये संयुज्य लोगो एकपदवत् एकप्रतीकवत् च दृश्यते, R-B-अक्षरयोः हृदये एकीभूतयोः।
मान्यता
A' Design Award रजतपुरस्कारः विषये
InterBrasil Logotype Redesign ब्रांड-अस्मिता-पुनर्रचना A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। InterBrasil Logotype Redesign ब्रांड-अस्मिता-पुनर्रचना अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। InterBrasil Logotype Redesign ब्रांड-अस्मिता-पुनर्रचना बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - आयामाः एवं सम्पुटीकरणम्
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- सूचकशब्दाः
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- उत्पादनप्रौद्योगिकी
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- परिकल्पना-आह्वानम्
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- अनुसन्धानम्
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - प्रेरणा
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- परियोजनाकालः
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- प्रचालनप्रवाहः
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
- दलसदस्याः
- Mateus Matos Montenegro
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
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सम्बन्धिताः परिकल्पनाः
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