Mateus Matos Montenegro इत्यनेन कृतं EXP Brasil Brand ब्राण्ड-अभिकल्पनम् इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्आलेखिका· 2020
EXP Brasil Brand ब्राण्ड-अभिकल्पनम्
कर्तृ Mateus Matos Montenegro
ग्राहकः: EXP Brasil
आलेखिका वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#87730 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
EXP Brasil Brand ब्राण्ड-अभिकल्पनम् विषये
ईएक्सपी ब्रासील् ब्राण्डस्य अभिकल्पनम् कम्पनीयाः एकताया सहभागितायाश्च मूलसिद्धान्तेभ्यः उद्भूतम् अस्ति। तेषां प्रकल्पेषु कार्यालय-जीवने च प्रौद्योगिक्याः अभिकल्पनस्य च सम्मिश्रणस्य स्वीकरणम्। टैपोग्राफी-तत्त्वम् अस्य कम्पनीयाः संयोजनं सामर्थ्यं च निरूपयति। एक्स्-अक्षरस्य अभिकल्पनं दृढं समेकितं च अस्ति किन्तु अतीव लघु प्राविधिकं च। ब्राण्डः स्टूडियो-जीवनं निरूपयति, अक्षरेषु तत्त्वैः सह, धनात्मके ऋणात्मके च स्थाने, ये जनान् अभिकल्पनं च, व्यक्तिगतं सामूहिकं च, सरलं प्राविधिकं च, लघु सुदृढं च, व्यावसायिकं व्यक्तिगतं च संयुनक्ति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
EXP Brasil Brand ब्राण्ड-अभिकल्पनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। EXP Brasil Brand ब्राण्ड-अभिकल्पनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। EXP Brasil Brand ब्राण्ड-अभिकल्पनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.
In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint. - आयामाः एवं सम्पुटीकरणम्
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- सूचकशब्दाः
- Architecture, brand, logotype, engineering, contruction, design
- उत्पादनप्रौद्योगिकी
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing. - परिकल्पना-आह्वानम्
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- अनुसन्धानम्
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- प्रेरणा
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position. - परियोजनाकालः
- The project started February 2018 and ended in January 2019
- प्रचालनप्रवाहः
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
- दलसदस्याः
- Mateus Matos Montenegro
प्रायोजितम्
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