Somethink Brand इत्यनेन कृतं Ccpuerh Tea चाय-संवेष्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्संवेष्टनम्· 2020
Ccpuerh Tea चाय-संवेष्टनम्
कर्तृ Somethink Brand
ग्राहकः: Ccpuerh
संवेष्टनम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#92660 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Ccpuerh Tea चाय-संवेष्टनम् विषये
च्च्पुएर्ह्-चायः संपीडित-मुक्त-चायानां श्रेण्याः कृते एकं संवेष्टन-अभिकल्पनम् अस्ति। पात्रं वर्तुलाकारं ऐल्युमिनियम-कैनरूपं वर्तते, यस्य विद्युल्लेपित-स्वर्ण-ढक्कनं, कांस्यवर्ण-रचना च रेशम-मुद्रित-लेखनं च भवति। कैनस्य व्यासः ८० मि.मी. वर्तते, शरीर-उच्चता ७० मि.मी., ढक्कन-उच्चता १० मि.मी. च। त्रीणि मुद्रित-आकृतयः—वर्तुलाकारा, स्तम्भाकारा, त्रिकोणाकारा च—लघु-वर्तुल-चायं, लघु-चतुष्कोण-चायं, मुक्त-चायं च क्रमेण चिह्नयन्ति। भिन्नाः कैन-वर्णाः चायस्य परिपक्वतायाः विभिन्नान् सोपानान् सूचयन्ति, यतः क्रेतारः प्रत्येकं उत्पादं शीघ्रं ज्ञातुं शक्नुवन्ति। एषा अभिकल्पना पारम्परिक-चायाय सरलं आधुनिकं च रूपं ददाति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Ccpuerh Tea चाय-संवेष्टनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Ccpuerh Tea चाय-संवेष्टनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Ccpuerh Tea चाय-संवेष्टनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
- आयामाः एवं सम्पुटीकरणम्
- 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea. - सूचकशब्दाः
- Packaging, tea, color, fashion, youth
- उत्पादनप्रौद्योगिकी
- Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
- परिकल्पना-आह्वानम्
- In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
- अनुसन्धानम्
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- प्रेरणा
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- परियोजनाकालः
- Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019. - प्रचालनप्रवाहः
- Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
- दलसदस्याः
- Astro Wong
Dorne Tsui
Jr Deng
KC To - चित्रश्रेयः
- Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.
प्रायोजितम्
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अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
