Sixty Two ᱨᱮᱱᱟᱜ Blueocean ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱣᱮᱵ· 2021

Blueocean ᱣᱮᱵᱽᱥᱟᱭᱤᱴ

Sixty Two ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Blueocean

ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

17,696

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#110819 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Blueocean ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱵᱩᱞᱩᱣᱚᱥᱤᱭᱟᱱ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱨᱮᱥᱯᱚᱱᱥᱤᱵᱷ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱡᱟᱦᱟᱸ ᱵᱽᱨᱮᱸᱰ ᱠᱚᱨᱰᱚ ᱥᱮᱫ ᱢᱟᱨᱠᱮᱴᱤᱸᱜ ᱠᱟᱢᱤᱭᱟᱹᱨᱠᱤᱱ ᱥᱟᱫᱷᱚ ᱫᱟᱢ ᱨᱮ ᱢᱟᱨᱠᱮᱴ ᱰᱮᱴᱟ ᱢᱮᱴᱟᱣ ᱮᱢᱚᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱨᱮ ᱵᱽᱨᱮᱸᱰ ᱯᱚᱨᱥᱚᱱᱟᱞᱤᱴᱤ ᱟᱥᱮᱥᱢᱮᱸᱴ, ᱠᱚᱱᱴᱮᱸᱴ ᱪᱮᱠ, ᱠᱚᱢᱯᱮᱴᱤᱴᱚᱨ ᱵᱮᱸᱪᱢᱟᱨᱠ ᱮᱸᱱᱟᱞᱤᱥᱤᱥ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱢᱚᱴᱟ ᱮᱢᱚᱜ-ᱟ ᱾ ᱯᱷᱚᱨᱚᱠᱟᱣ ᱰᱮᱴᱟ ᱣᱤᱡᱩᱣᱮᱞᱟᱭᱡᱮᱥᱚᱱ ᱫᱟᱨᱟᱭ ᱢᱟᱨᱠᱮᱴ ᱤᱱᱯᱷᱚᱨᱢᱮᱥᱚᱱ ᱠᱮ ᱟᱭᱢᱟ ᱥᱟᱶᱛᱮ ᱤᱱᱥᱟᱭᱤᱴ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱤᱡᱩᱱᱮᱥ ᱥᱴᱨᱮᱴᱮᱡᱤ ᱥᱩᱛᱟᱹᱣ ᱦᱚᱪᱚ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱴᱤᱠᱤᱱ ᱣᱟᱜ ᱛᱮ ᱟᱹᱰᱤ ᱟᱥᱮᱥᱢᱮᱸᱴ ᱪᱮᱛᱟᱱ ᱥᱟᱫᱷᱚ ᱫᱟᱢ ᱨᱮ ᱠᱟᱹᱴᱤᱡ ᱠᱟᱱᱟ, ᱟᱨ ᱥᱟᱶᱛᱮ ᱡᱟᱦᱟᱸ ᱛᱮᱱ ᱠᱟᱹᱢᱤ ᱛᱚᱭᱚᱛ ᱫᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱮ ᱛᱟᱦᱮᱸ ᱟᱭ ᱾ ᱥᱟᱯᱷᱟ ᱟᱨ ᱯᱨᱚᱯᱷᱮᱥᱚᱱᱟᱞ ᱞᱮᱭᱟᱣᱩᱴ ᱫᱚ ᱞᱮᱯᱴᱚᱯ, ᱴᱮᱵᱽᱞᱮᱴ ᱟᱨ ᱥᱢᱟᱨᱴᱯᱷᱚᱱ ᱨᱮ ᱟᱹᱰᱤ ᱥᱚᱦᱚᱡ ᱠᱚ ᱛᱮ ᱠᱟᱹᱢᱤ ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Blueocean ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Blueocean ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Responsive Website
ᱴᱮᱜ ᱠᱚ: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Responsive Web
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
ᱜᱚᱵᱮᱥᱚᱱᱟ: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
ᱯᱨᱮᱨᱚᱱᱟ: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Sixty Two
Blueocean