Egor Maraev ᱨᱮᱱᱟᱜ Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱫᱚ ᱪᱞᱚᱪᱤᱛᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱪᱞᱚᱪᱤᱛᱨ· 2022
Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ
Egor Maraev ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Blaster Studio
ᱪᱞᱚᱪᱤᱛᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122056 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱴᱤᱝᱠᱳᱯ ᱤᱱᱵᱷᱮᱥᱴᱢᱮᱸᱴ ᱮᱴᱟᱜ ᱚᱠᱛᱚ ᱥᱮᱠᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱮᱠᱠᱳ ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱮᱸᱠ ᱤᱱᱵᱷᱮᱥᱴᱢᱮᱸᱴ ᱥᱚᱨᱵᱷᱤᱥ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱰᱤᱭᱚ ᱨᱮ ᱡᱚᱨᱡ ᱣᱟᱥᱤᱝᱴᱚᱱ ᱢᱩᱬᱩᱛ ᱠᱟᱹᱨᱟᱠᱴᱚᱨ ᱞᱮᱠᱟ ᱛᱮ ᱩᱫᱩᱠ ᱟᱠᱟᱱᱟ᱾ ᱩᱱᱤ ᱥᱚᱯᱷᱟ ᱨᱮ ᱫᱷᱩᱨᱟᱹᱣ ᱠᱟᱱᱟ ᱟᱨ ᱯᱤᱡᱟ ᱡᱚᱢ ᱠᱟᱱᱟ, ᱴᱷᱟᱠᱟ ᱟᱨ ᱠᱟᱹᱦᱞᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱩᱱᱤ ᱴᱟᱠᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱸᱦᱛᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱟᱡᱟᱱᱠᱚ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱩᱬᱩᱛ ᱵᱟᱵᱚᱛ ᱮᱢᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚᱣᱟ ᱠᱟᱱᱟ ᱡᱮ ᱴᱟᱠᱟ ᱵᱤᱭᱟᱹᱨᱭᱟᱜ ᱡᱚᱛᱚᱱ ᱨᱮ ᱚᱰᱚᱠ ᱟᱨ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱣ ᱚᱠᱟ᱾ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱨᱮ ᱪᱮᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱟᱨ ᱠᱟᱴᱟᱩᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱩᱭ ᱠᱚ ᱢᱤᱫᱴᱟᱸ ᱠᱟᱱᱟ, ᱟᱨ ᱰᱤᱡᱤᱴᱟᱹᱞ ᱠᱚᱢᱯᱚᱡᱤᱴᱤᱝ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱰᱤᱭᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱵᱤᱰᱤᱭᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱞᱟᱦᱟ ᱨᱮ ᱯᱨᱤᱨᱚᱞ ᱞᱮᱠᱟ ᱛᱮ ᱵᱟᱹᱲᱛᱤ ᱫᱮᱠᱷᱟᱣ ᱮᱱᱟ ᱠᱟᱱᱟ ᱟᱨ ᱩᱸᱪᱟᱹ ᱠᱚᱱᱵᱷᱚᱨᱥᱚᱱ ᱨᱮᱴ ᱴᱷᱮᱱ ᱥᱮᱴᱮᱨ ᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 30 seconds duration
- ᱴᱮᱜ ᱠᱚ
- video, 2d animation, animation, character, advertising video
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Cel animation, cutout animation, Adobe After Effects compositing
- ᱯᱨᱮᱨᱚᱱᱟ
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Project started and ended in September 2020, it was targeted to russian internet audience.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
