Plus Collaboratives ᱨᱮᱱᱟᱜ Insecta Iridesse Primary Function: ᱪᱷᱟᱯᱟ ᱟᱠᱷᱲᱟ ᱠᱟᱴᱟᱞᱚᱜ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2022
Insecta Iridesse Primary Function: ᱪᱷᱟᱯᱟ ᱟᱠᱷᱲᱟ ᱠᱟᱴᱟᱞᱚᱜ
Plus Collaboratives ᱞᱮᱠᱟᱛᱮ
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#131277 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Insecta Iridesse Primary Function: ᱪᱷᱟᱯᱟ ᱟᱠᱷᱲᱟ ᱠᱟᱴᱟᱞᱚᱜ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱤᱱᱥᱮᱠᱴᱟ ᱤᱨᱤᱰᱮᱥ ᱫᱚ ᱢᱮᱴᱟᱞᱤᱠ ᱪᱷᱟᱯᱟ ᱨᱮᱭᱟᱜ ᱮᱯᱷᱮᱠᱴ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱷᱟᱯᱟ ᱟᱠᱷᱲᱟ ᱠᱟᱴᱟᱞᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱴᱟᱞᱚᱜ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱨᱚᱝ ᱥᱶᱟᱪ ᱨᱮᱱ ᱴᱷᱟᱶ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱹᱞᱯᱟᱱᱤᱠ ᱮᱠᱥᱯᱞᱚᱨᱟᱨ ᱨᱮᱱᱟᱜ ᱰᱟᱭᱟᱨᱤ ᱮᱢᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱟᱹᱞᱯᱟᱱᱤᱠ ᱚᱞᱜᱟᱲᱟᱱ ᱵᱩᱰᱮᱡ ᱡᱟᱹᱛ ᱠᱚ ᱨᱮᱭᱟᱜ ᱫᱚᱞᱮᱞ ᱮᱢᱟᱜ-ᱟ ᱾ ᱛᱤᱨᱤᱥᱤ ᱜᱷᱟᱴᱮᱱ ᱢᱟᱱᱤᱠ ᱞᱮᱠᱟᱱ ᱜᱚᱦᱚᱸᱛᱮ ᱠᱚ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱷᱩᱡᱟᱹ, ᱦᱟᱲᱢᱚᱸᱱᱟᱭ, ᱩᱸ ᱨᱮᱱ ᱜᱚᱦᱚᱸᱛᱮ, ᱞᱩᱛᱩᱨ ᱜᱚᱦᱚᱸᱛᱮ ᱟᱨ ᱵᱨᱳᱪ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ, ᱮᱴᱟᱜ ᱛᱮ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱤᱥᱮᱥ ᱥᱚᱱᱟ, ᱨᱩᱯᱟ ᱟᱨ ᱯᱩᱸᱰ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱷᱚᱞᱤᱭᱚ ᱨᱮ ᱛᱩᱸᱰᱟᱹ ᱟᱠᱟᱱ ᱢᱚᱱᱪᱤᱛᱨᱚ, ᱴᱤᱠᱮᱴ, ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱚᱡ ᱨᱮᱱᱟᱜ ᱠᱟᱴᱮᱡ ᱟᱨ ᱥᱟᱨᱴᱤᱯᱷᱤᱠᱮᱴ ᱠᱚ ᱠᱚᱴᱮᱰ ᱟᱨ ᱩᱱᱠᱚᱴᱮᱰ ᱠᱟᱜᱚᱡ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱧᱮᱞᱤᱡ ᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱪᱷᱟᱯᱟ ᱮᱯᱷᱮᱠᱴ ᱠᱚ ᱦᱟᱬᱟ ᱛᱮ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱲᱟᱹ ᱦᱚᱲ ᱠᱚ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Insecta Iridesse Primary Function: ᱪᱷᱟᱯᱟ ᱟᱠᱷᱲᱟ ᱠᱟᱴᱟᱞᱚᱜ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Insecta Iridesse Primary Function: ᱪᱷᱟᱯᱟ ᱟᱠᱷᱲᱟ ᱠᱟᱴᱟᱞᱚᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
- ᱴᱮᱜ ᱠᱚ
- Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
- ᱯᱨᱮᱨᱚᱱᱟ
- This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PLUS Collaboratives
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
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