Ziqing Lv ᱨᱮᱱᱟᱜ Jelly Tea ᱡᱮᱞᱤ ᱪᱟᱭ ᱠᱟᱹᱢᱤ ᱡᱚᱛᱚ

Ziqing Lv ᱨᱮᱱᱟᱜ Jelly Tea ᱡᱮᱞᱤ ᱪᱟᱭ ᱠᱟᱹᱢᱤ ᱡᱚᱛᱚ ᱫᱚ ᱥᱮᱵᱟ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱥᱮᱵᱟ· 2022

Jelly Tea ᱡᱮᱞᱤ ᱪᱟᱭ ᱠᱟᱹᱢᱤ ᱡᱚᱛᱚ

Ziqing Lv ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Zhejiang University

ᱥᱮᱵᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#132516 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Jelly Tea ᱡᱮᱞᱤ ᱪᱟᱭ ᱠᱟᱹᱢᱤ ᱡᱚᱛᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱡᱮᱞᱤ ᱪᱟᱭ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱦᱚᱲᱢᱚ ᱥᱮᱵᱟ ᱟᱨ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱷᱟ ᱡᱚᱢ ᱡᱚᱛᱚ ᱡᱟᱦᱟᱸ ᱱᱟᱶᱟ ᱚᱯᱷᱤᱥ ᱠᱟᱹᱢᱤᱭᱟᱹᱨᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱡᱮᱞᱤ ᱪᱭᱱᱟ ᱪᱟᱭ ᱟᱨ ᱡᱟᱦᱟᱸᱭ ᱠᱟᱹᱛᱷᱤ ᱰᱟᱹᱲᱤ ᱡᱚᱢ ᱟᱨ ᱫᱟᱹᱭ ᱫᱩᱦᱲᱟᱹ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾ ᱥᱟᱢ ᱥᱟᱢ ᱦᱟᱨᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱢᱤᱫ ᱨᱮᱭᱟᱜ ᱟᱡᱟᱜ ᱟᱡᱟᱜ ᱡᱩᱠᱛᱤ ᱟᱨ ᱡᱟᱭᱜᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱮᱱᱰᱤᱝ ᱢᱮᱥᱤᱱ ᱠᱚ ᱛᱮ ᱡᱟᱛᱟ ᱛᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱧᱟᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱢᱚᱵᱟᱭᱤᱞ ᱢᱤᱱᱤ ᱯᱨᱚᱜᱨᱟᱢ ᱛᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱠᱤᱨᱤᱧ ᱟᱨ ᱞᱚᱜᱚᱱ ᱠᱷᱮᱞ ᱠᱚ ᱨᱟᱠᱟᱵᱚᱱ ᱠᱟᱱᱟ ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱦᱟᱴᱟᱝ ᱦᱟᱴᱟᱝ ᱠᱟᱹᱢᱤ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱦᱚᱪᱚᱭᱟᱭ ᱡᱮᱞᱠᱟ ᱦᱚᱲᱢᱚ ᱠᱩᱲᱤ, ᱥᱮᱛᱟᱜ ᱟᱛᱮ ᱮᱴᱟᱜ ᱫᱩᱲᱩᱵᱽ, ᱟᱨ ᱟᱨᱮ ᱠᱷᱮᱞ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱟᱨ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱮᱢ ᱚᱠᱚᱭ ᱠᱚ ᱡᱩᱲᱟᱣᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱥᱟᱶᱛᱮ ᱥᱟᱶᱛᱮ ᱦᱚᱲᱢᱚ ᱦᱚᱨ ᱠᱚ ᱦᱚᱨᱚ ᱮᱦᱚᱵᱠᱚᱭ, ᱚᱠᱟ ᱛᱟᱦᱮᱸ ᱛᱮᱦᱮᱸᱡ ᱛᱟᱲᱟᱝ ᱦᱚᱭ ᱦᱮᱸ ᱟᱠᱟᱱᱟ ᱠᱟᱴᱢᱤ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱩᱱᱠᱩ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Jelly Tea ᱡᱮᱞᱤ ᱪᱟᱭ ᱠᱟᱹᱢᱤ ᱡᱚᱛᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jelly Tea ᱡᱮᱞᱤ ᱪᱟᱭ ᱠᱟᱹᱢᱤ ᱡᱚᱛᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
ᱴᱮᱜ ᱠᱚ: regimen, health, Chinese tea, service design, youth, gamification, functional food
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
ᱯᱨᱮᱨᱚᱱᱟ: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao