Baidu Meux ᱨᱮᱱᱟᱜ Baidu for the Elderly ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱢᱚᱵᱟᱭᱤᱞ· 2022
Baidu for the Elderly ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
Baidu Meux ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#133660 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Baidu for the Elderly ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱟᱭᱰᱩ ᱠᱷᱟᱛᱤᱨ ᱵᱩᱰᱷᱤ ᱦᱚᱲ ᱠᱳ ᱚᱠᱛᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱡᱟᱦᱟᱸ ᱵᱩᱰᱷᱤ ᱦᱳᱲ ᱠᱳ ᱮᱢᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱳ ᱮᱢᱚᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱨᱮ ᱵᱩᱰᱷᱤ ᱦᱚᱲ ᱠᱳ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟᱭ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱤᱥᱴᱮᱢ ᱵᱮᱵᱷᱟᱨ ᱚᱠᱟ ᱨᱮ ᱢᱟᱨᱟᱝ ᱚᱠᱛᱚ (font) ᱠᱳ, ᱢᱤᱫ ᱛᱟᱦᱮᱸᱱ ᱯᱷᱤᱰ ᱞᱮᱭᱟᱼᱟᱜᱴ, ᱢᱟᱨᱟᱝ ᱚᱛᱮᱛ ᱡᱟᱭᱜᱟ ᱠᱳ ᱟᱨ ᱦᱟᱴᱤᱭᱟᱲ ᱠᱟᱴᱷᱟ ᱠᱳ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱚᱠᱟ ᱡᱤᱱᱤᱥ ᱠᱳ ᱵᱮᱱᱟᱣ ᱮᱢᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱳ ᱚᱲᱟᱜ ᱟᱨ ᱟᱭᱩᱢ ᱫᱚ ᱡᱚᱛᱚᱲ ᱠᱟᱛᱮ ᱠᱚᱨᱟᱣ ᱞᱮᱠᱷᱟᱱ ᱦᱩᱭᱩᱜ-ᱟ ᱾ ᱣᱤᱰᱤᱭᱳ ᱠᱳ ᱨᱮ ᱵᱩᱫᱷᱤᱡᱟᱹᱱ ᱥᱟᱵᱴᱟᱭᱤᱴᱚᱞ (subtitles) ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱨᱳᱲ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱥᱮᱸᱫᱽᱨᱟ ᱛᱮ ᱵᱩᱰᱷᱤ ᱦᱚᱲ ᱠᱳ ᱨᱳᱲ ᱠᱟᱛᱮ ᱟᱨ ᱚᱛᱮᱛ ᱥᱮᱫᱟᱭ ᱛᱮ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱮᱦᱚᱵ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚ ᱡᱳᱛᱚ ᱡᱚᱛᱚᱲ ᱠᱟᱛᱮ ᱥᱮᱸᱫᱽᱨᱟ ᱮᱫᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱮᱢᱟᱱ ᱛᱮ ᱥᱮᱫᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱥᱮᱫᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱾ ᱟᱠᱚᱨ ᱟᱡ ᱨᱳᱲ ᱛᱮ ᱠᱩᱲᱩᱢᱩᱴᱩ ᱠᱳᱨᱟ ᱮᱢᱚᱜ-ᱟ ᱾ ᱚᱲᱟᱜ-ᱦᱚᱲ ᱠᱳ ᱨᱮᱭᱟᱜ ᱨᱮᱠᱚᱰ ᱮᱢ ᱠᱟᱱ ᱨᱳᱲ ᱛᱮ ᱣᱚᱭᱥ ᱥᱤᱱᱛᱮᱥᱤᱥ (voice synthesis) ᱫᱟᱲᱮᱭᱟᱜ ᱴᱮᱠᱥᱴ ᱠᱳ ᱚᱲᱟᱜ ᱞᱮᱠᱷᱟᱱ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱰᱳᱭ ᱮᱱᱰᱨᱚᱭᱤᱰ ᱟᱨ ᱟᱭᱣᱤᱳᱮᱥ ᱫᱩᱸ ᱥᱤᱥᱴᱮᱢ ᱨᱮ ᱪᱟᱞᱟᱣ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Baidu for the Elderly ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Baidu for the Elderly ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- ᱴᱮᱜ ᱠᱚ
- UX, the Elderly, Age-friendly, AI, Online Service
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- ᱯᱨᱮᱨᱚᱱᱟ
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
