Duane Lye Dun Wei ᱨᱮᱱᱟᱜ LoveAmme TailorMade Pro 2 ᱫᱩᱫᱷ ᱯᱟᱢᱯ ᱫᱚ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ· 2022
LoveAmme TailorMade Pro 2 ᱫᱩᱫᱷ ᱯᱟᱢᱯ
Duane Lye Dun Wei ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Kim Hin Innovation Labs
ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#140313 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
LoveAmme TailorMade Pro 2 ᱫᱩᱫᱷ ᱯᱟᱢᱯ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱮᱭᱞᱚᱨᱢᱮᱰ ᱯᱨᱚ ᱒, ᱤᱱᱰᱟᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱦᱩᱰᱤᱧ ᱦᱚᱥᱯᱤᱴᱟᱞ ᱜᱽᱨᱮᱰ ᱰᱟᱵᱚᱞ ᱫᱩᱫᱷ ᱯᱟᱢᱯ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱩᱯᱩᱫ ᱟᱨ ᱦᱩᱰᱤᱧ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱮ ᱮᱸᱜᱟ ᱚᱲᱟᱜ ᱠᱷᱚᱱ ᱵᱟᱝ ᱚᱪᱚᱜ ᱡᱟᱦᱟᱸ ᱦᱚᱸ ᱛᱷᱮᱞᱟ ᱨᱮ ᱫᱚᱦᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱪᱩᱥᱟᱹᱣ ᱥᱟᱡᱟᱣ ᱛᱮ ᱫᱩᱫᱷ ᱡᱤᱞᱤᱧ ᱵᱟᱹᱲᱛᱤ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱯᱟᱢᱯ ᱚᱠᱛᱚ ᱨᱮ ᱮᱸᱜᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱨᱮᱭᱟᱜ ᱫᱚᱨᱠᱟᱨ ᱨᱮᱭᱟᱜ ᱜᱚᱲᱚ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱨᱟᱝ ᱪᱟᱨᱟᱜ ᱢᱟᱹᱦᱤᱛ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱨᱟᱹᱯᱩᱫ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ᱾ ᱜᱚᱨᱚᱢ ᱜᱽᱨᱮ ᱨᱚᱝ ᱵᱟᱪᱷᱚᱱ ᱟᱠᱟᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱱᱚᱶᱟ ᱡᱟᱱᱟᱝ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ, ᱵᱟᱦᱨᱮ ᱜᱤᱫᱽᱨᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱥᱟᱢᱟᱱ ᱥᱟᱢᱵᱽᱲᱟᱣ ᱡᱚᱠᱷᱚᱡ ᱵᱟᱵᱟ ᱨᱮᱭᱟᱜ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱥᱟᱛᱟᱢ, ᱥᱚᱸᱫᱚᱨ ᱠᱷᱚᱱ ᱠᱟᱹᱢᱤ ᱫᱷᱟᱹᱵᱤᱡ, ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱯᱷᱤᱰᱵᱮᱠ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱫᱩᱫᱷ ᱮᱢ ᱜᱮᱭᱟᱱᱤ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱥᱚᱯᱚᱨᱴ ᱢᱮᱱᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
LoveAmme TailorMade Pro 2 ᱫᱩᱫᱷ ᱯᱟᱢᱯ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ LoveAmme TailorMade Pro 2 ᱫᱩᱫᱷ ᱯᱟᱢᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The overall size is 128mm(W) x 102mm(D) x 62mm(H)
- ᱴᱮᱜ ᱠᱚ
- LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
- ᱯᱨᱮᱨᱚᱱᱟ
- Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:
Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).
Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
ᱥᱯᱚᱱᱥᱚᱨᱰ
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