Fourdigit Vietnam Co., Ltd. ᱨᱮᱱᱟᱜ Tokyu Garden City ᱢᱩᱠᱷᱭ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱪᱤᱱ�horᱟ, ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱣᱮᱵ· 2022
Tokyu Garden City ᱢᱩᱠᱷᱭ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱪᱤᱱ�horᱟ, ᱣᱮᱵᱥᱟᱭᱤᱴ
Fourdigit Vietnam Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Becamex Tokyu Co., Ltd
ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#140456 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tokyu Garden City ᱢᱩᱠᱷᱭ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱪᱤᱱ�horᱟ, ᱣᱮᱵᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱳᱠᱭᱩ ᱜᱟᱰᱮᱱ ᱥᱤᱴᱤ ᱫᱚ ᱵᱷᱤᱭᱮᱛᱱᱟᱢ ᱨᱮᱭᱟᱜ ᱵᱤᱱᱷ ᱫᱩᱭᱚᱝ ᱱᱟᱣᱟ ᱥᱤᱴᱤ ᱨᱮ ᱢᱤᱫ ᱥᱚᱦᱚᱨ ᱵᱮᱱᱟᱣ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱛ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱛᱷᱤᱢ ᱡᱟᱦᱟᱸ ᱥᱟᱱᱟᱢ ᱚᱠᱛᱚ ᱱᱟᱣᱟ (Always New) ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱨᱤᱡ ᱜᱟᱨ ᱠᱚ ᱱᱟᱣᱟᱛᱮ ᱠᱚ ᱩ�dᱩᱜᱟ ᱟᱨ ᱢᱚᱴᱟ ᱜᱟᱨ ᱠᱚ ᱦᱟᱨᱟᱛᱮ ᱠᱚ ᱩᱫᱩᱜᱟ, ᱡᱟᱯᱟᱱᱤ ᱟᱨ ᱵᱷᱤᱭᱮᱛᱱᱟᱢᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱢᱮᱥᱟᱛᱮ ᱠᱚ ᱡᱳᱰ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱥᱚᱦᱚᱨ ᱵᱟᱵᱚᱛ ᱢᱩᱞ ᱠᱷᱚᱵᱚᱨ ᱟᱨ ᱟᱨᱴᱤᱠᱚᱞ ᱠᱚ ᱵᱷᱤᱭᱮᱛᱱᱟᱢᱤ, ᱟᱸᱜᱽᱨᱮᱡᱤ ᱟᱨ ᱡᱟᱯᱟᱱᱤ ᱯᱟᱹᱨᱥᱤ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱥᱟᱭᱤᱴ ᱫᱚ React ᱟᱨ ᱢᱤᱫ ᱦᱮᱰᱞᱮᱥ ᱠᱚᱱᱴᱮᱱᱴ ᱢᱮᱱᱮᱡᱢᱮᱱᱴ ᱥᱤᱥᱴᱚᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚ ᱱᱚᱶᱟ ᱨᱮ ᱟᱯᱰᱮᱴ ᱠᱟᱹᱢᱤ ᱫᱚ ᱦᱟᱹᱲᱤᱭᱟᱹᱜ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱟᱨ ᱴᱷᱤᱠ ᱛᱟᱦᱮᱸᱱ ᱢᱮᱱᱩ ᱠᱚ ᱡᱟᱦᱟᱸ ᱯᱮᱡ ᱠᱷᱚᱱ ᱵᱮᱵᱷᱟᱨᱤᱡ ᱠᱚ ᱞᱟᱦᱟᱛᱮ ᱠᱚ ᱩᱫᱩᱜ ᱠᱚᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tokyu Garden City ᱢᱩᱠᱷᱭ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱪᱤᱱ�horᱟ, ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tokyu Garden City ᱢᱩᱠᱷᱭ ᱠᱟᱹᱢᱤ: ᱧᱮᱞ ᱪᱤᱱ�horᱟ, ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
- ᱴᱮᱜ ᱠᱚ
- Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
- ᱯᱨᱮᱨᱚᱱᱟ
- Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan
- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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