William Volcoff and Yawei Zhang ᱨᱮᱱᱟᱜ Dedao Focus7 eReader

William Volcoff and Yawei Zhang ᱨᱮᱱᱟᱜ Dedao Focus7 eReader ᱫᱚ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ· 2023

Dedao Focus7 eReader

William Volcoff and Yawei Zhang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Dedao (Tianjin) Culture & Communication Co., Ltd.

ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

62,758

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#145505 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Dedao Focus7 eReader ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱮᱰᱟᱣ ᱯᱷᱚᱠᱟᱥ7 ᱢᱮᱱᱟᱜ-ᱟ ᱤ-ᱨᱤᱰᱟᱨ ᱡᱟᱦᱟᱸ ᱚᱱᱚᱲᱟᱜ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱠᱚ ᱪᱷᱟᱯᱟᱣᱟᱜ ᱯᱩᱛᱷᱤ ᱨᱮᱭᱟᱜ ᱨᱚᱡ ᱵᱟᱲᱦᱟᱭ ᱮᱫᱟᱭ ᱾ ᱯᱷᱨᱮᱢ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱮᱞᱚᱭ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ CNC ᱢᱮᱥᱤᱱᱤᱝ ᱛᱮ ᱨᱩᱯ ᱮᱢᱟᱠᱟᱱᱟ ᱟᱨ ᱟᱱᱚᱰᱟᱭᱡᱰ ᱪᱮᱛᱟᱱ ᱥᱞᱤᱯ, ᱡᱤᱨᱟᱣ ᱟᱨ ᱠᱟᱸᱨᱚᱡᱚᱱ ᱠᱷᱚᱱ ᱠᱷᱟᱸᱫᱟᱣ ᱟᱭ ᱾ ᱨᱩᱯ ᱮᱧᱟᱲ ᱚᱠᱛᱚ ᱮᱠᱟ ᱯᱟᱛᱟ ᱡᱟᱦᱟᱸ ᱯᱟᱲᱦᱟᱣ ᱴᱷᱮᱢᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱸᱭᱟ ᱾ 7-ᱤᱧᱪ E Ink ᱥᱠᱨᱤᱱ ᱨᱮ ᱟᱱᱴᱤ-ᱜᱞᱮᱭᱟᱨ ᱜᱞᱟᱥ ᱟᱨ ᱟᱱᱴᱤ-ᱯᱷᱤᱝᱜᱟᱨᱯᱨᱤᱱᱴ ᱠᱳᱴᱤᱝ ᱢᱮᱱᱟᱜᱼᱟ ᱾ 210 ᱜᱨᱟᱢ ᱴᱷᱟᱶ ᱯᱚᱠᱮᱴ ᱯᱩᱛᱷᱤ ᱟᱨᱦᱚᱸ ᱦᱟᱹᱨ ᱠᱚᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱟᱨ ᱵᱮᱞᱮᱱᱥᱰ ᱥᱴᱨᱟᱠᱪᱚᱨ ᱴᱩᱴ ᱠᱷᱚᱴ ᱨᱮᱭᱟᱜ ᱫᱟᱵ ᱠᱚᱢ ᱮᱫᱟᱭ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱤᱸᱠ-ᱵᱟᱹᱭ, ᱯᱞᱟᱥᱴᱤᱠ-ᱵᱟᱹᱭ ᱟᱨ ᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ ᱯᱟᱞᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Dedao Focus7 eReader ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dedao Focus7 eReader ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
ᱴᱮᱜ ᱠᱚ: ereader, tablet, book, eInk, CNC, aluminium,
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
ᱯᱨᱮᱨᱚᱱᱟ: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao