Hanyun Gu and Yibing Hu ᱨᱮᱱᱟᱜ Charlene 10 Years Primary Function: ᱩᱯᱷᱟᱨ ᱵᱟᱠᱛᱟ ᱫᱚ ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ· 2025
Charlene 10 Years Primary Function: ᱩᱯᱷᱟᱨ ᱵᱟᱠᱛᱟ
Hanyun Gu and Yibing Hu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Charlene Classic
ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#162166 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Charlene 10 Years Primary Function: ᱩᱯᱷᱟᱨ ᱵᱟᱠᱛᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱪᱟᱨᱞᱤᱱ ᱑᱐ ᱥᱮᱨᱮᱰ ᱢᱮᱱᱟᱜ-ᱟ ᱮᱠᱟ ᱦᱟᱛᱟᱣ-ᱨᱮᱭᱟᱜ ᱩᱯᱷᱟᱨ ᱵᱟᱠᱛᱟ ᱡᱟᱦᱟᱸ ᱮᱠᱟ ᱡᱮᱣᱮᱞᱨᱭ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱑᱐ ᱚᱸᱨᱥᱟᱜ ᱡᱟᱸᱛᱟᱨ ᱡᱟᱦᱟᱱ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱛᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷ ᱮᱠᱟ ᱯᱟᱠᱷᱟ (ᱯᱚᱠᱷᱟ) ᱠᱮᱥ ᱞᱮᱠᱟ ᱠᱚᱨᱟᱣ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱟᱯ ᱠᱟᱱᱟ ᱒᱖᱐ x ᱙᱕ x ᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱾ ᱮᱠᱟ ᱡᱷᱤᱡᱽ (ᱠᱷᱩᱞᱟᱹ ᱦᱚᱸᱭ) ᱨᱚᱡᱽ ᱡᱟᱦᱟᱱ ᱮᱠᱟ ᱡᱷᱟᱨᱚᱠᱟ ᱛᱩᱞᱟᱹᱲᱤ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱟᱴᱤᱡ ᱮᱠᱟ ᱟᱡᱟᱜ ᱦᱟᱛᱟᱣ-ᱨᱮᱭᱟᱜ ᱡᱚᱱᱚᱢ ᱛᱷᱤᱢ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱ ᱟᱸᱡᱚᱢ ᱠᱟᱱᱟ ᱾ ᱦᱟᱛᱟᱣ-ᱨᱮᱭᱟᱜ ᱡᱚᱱᱚᱢ ᱪᱮᱛᱟᱱ ᱨᱮ ᱦᱟᱨᱭᱟᱡᱽ ᱨᱚᱸᱜ ᱛᱮ ᱩᱠᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱥᱟᱪᱮᱛ-ᱠᱟᱛᱷᱟ ᱚᱴᱟ ᱨᱮ ᱨᱩᱯᱟ ᱨᱚᱸᱜ ᱛᱮ ᱩᱠᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱩᱬ ᱠᱤᱫᱟᱹᱵ, ᱮᱠᱟ ᱥᱟᱸᱦᱮᱫ, ᱩᱫᱟᱨ ᱵᱟᱠᱛᱟ ᱨᱮ ᱞᱟᱣᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱠᱷᱟ, ᱮᱠᱟ ᱠᱟᱜᱚᱡᱽ ᱨᱮᱭᱟᱜ ᱟᱛᱟ-ᱠᱟᱛᱷᱟ, ᱟᱨ ᱮᱠᱟ ᱞᱟᱣᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱰ ᱾ ᱥᱟᱸᱦᱮᱫ ᱨᱮ ᱦᱟᱲᱟᱢ ᱠᱟᱞᱟᱢ ᱟᱠᱚᱨᱰᱤᱭᱟᱱ ᱟᱴᱠᱟᱣ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱠᱮᱫᱟ ᱦᱚᱸᱡ ᱒᱐ ᱢᱤᱴᱟᱨ ᱚᱰᱚᱠ ᱫᱚ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Charlene 10 Years Primary Function: ᱩᱯᱷᱟᱨ ᱵᱟᱠᱛᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Charlene 10 Years Primary Function: ᱩᱯᱷᱟᱨ ᱵᱟᱠᱛᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Size: 260*95*40mm.
We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters. - ᱴᱮᱜ ᱠᱚ
- Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure. In the book case are the main volume, the supplement, the bamboo fan and box, the paper invitation and the bamboo painting card. Readers create an atmosphere of the poetic home of Eastern literati step by step through the rich changes in craftsmanship, materials and different papers during reading.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects.
Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture.
Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations. A bamboo fan, implying "there is bamboo at the origin", corresponds to two series. We want materials inside to draw on traditional Chinese binding forms. Albums, cards, and invitations should convey oriental charm through printing and paper texture. Overall, we aim to show the elegance of the Orient through design. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion. We hope that through design, we can express Charlene's vision of spreading Eastern culture to the world like "The Benevolent Breeze Spreads." In addition, we also hope that when people receive this set of books, they can receive a strong breath of Eastern culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chief Editor: Charlene Li
Editor: Xinlong Zhang
Authors: Sally Wang
Translation: Minzy Zhao
Photography and Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Art Director: Hanyun Gu
Design: Hanyun Gu, Yibing Hu
Proofreading: Sally Wang, Ying Xing, Minzy Zhao
Project Coordination: Xinlong Zhang
Print: Beijing Yinyi Arts Cultural Development Co.,Ltd
Printing: Beijing QiHang DongFang Printing Co.,Ltd - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Picture: CHARLENE High Jewellery Workshop
Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He
Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai
Video: CHARLENE High Jewellery Workshop
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
