Fei Tian, Ning Huang and Wenqing Zhu ᱨᱮᱱᱟᱜ Fiery Spark Feifei ᱵᱨᱟᱸᱰ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2025
Fiery Spark Feifei ᱵᱨᱟᱸᱰ ᱠᱮᱨᱮᱠᱴᱚᱨ
Fei Tian, Ning Huang and Wenqing Zhu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: iflytek Co.,Ltd.
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#162636 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fiery Spark Feifei ᱵᱨᱟᱸᱰ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱟᱭᱮᱨᱤ ᱥᱯᱟᱨᱠ ᱯᱷᱮᱭᱯᱷᱮᱭ ᱫᱚ iFLYTEK ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱠᱚᱢᱯᱟᱱᱤ ᱫᱚ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ (ᱵᱮᱱᱟᱣ ᱥᱮᱬᱟ) ᱡᱟᱭᱜᱟ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱟᱞᱜᱟ ᱠᱟᱱᱟ, ᱥᱟᱯᱷᱟ ᱜᱟᱨ ᱠᱚ ᱟᱨ ᱜᱟᱛᱮ ᱞᱮᱠᱟᱱ ᱧᱮᱞ ᱧᱟᱢᱚᱜᱼᱟ ᱾ ᱯᱩᱸᱰ ᱨᱚᱝ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱡᱷᱟᱸᱡᱽ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚ ᱩᱫᱩᱜᱼᱟ, ᱟᱨ ᱵᱟᱹᱲᱛᱤ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱵᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱯᱟᱭᱮᱨᱤ ᱥᱯᱟᱨᱠ ᱯᱷᱮᱭᱯᱷᱮᱭ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱟᱨ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱚ ᱨᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱜᱚᱲᱚᱭᱤᱡ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱩᱠᱞᱤ ᱟᱨ ᱛᱮᱞᱟ ᱥᱮᱵᱟ ᱮᱢᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱫᱚ ᱞᱟᱠᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ, ᱠᱮᱢᱯᱮᱭᱤᱱ ᱠᱚ ᱟᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ ᱠᱚ ᱨᱮ ᱦᱚᱸ ᱧᱮᱞᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fiery Spark Feifei ᱵᱨᱟᱸᱰ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fiery Spark Feifei ᱵᱨᱟᱸᱰ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
- ᱴᱮᱜ ᱠᱚ
- IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
- ᱯᱨᱮᱨᱚᱱᱟ
- Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2024 in Hefei.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Fei Tian, Ning Huang, Wenqing Zhu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- iflytek Co.,Ltd.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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